The holiday season kicks off early at Outlets at The Dells this November, bringing shoppers a trifecta of festive events and savings that transform the Wisconsin Dells shopping experience into something special.
November Brings 25% Off at Participating Stores
From November 1st through 26th, the outlet mall rolls out its "Merry & Bright" promotion, offering 25% off a single full-priced item at participating stores. The timing couldn't be better for families looking to stretch their holiday budgets while checking items off their gift lists.
Smart shoppers know that outlet mall prices already deliver up to 70% off retail. With an additional 25% discount at participating locations, and the savings become substantial. The promotion runs through the day before Thanksgiving, giving bargain hunters plenty of time to browse the multiple stores and find exactly what they need.
Tree Lighting Ceremony Draws Community Together
November 15th marks the mall's signature holiday event: the grand Christmas tree lighting ceremony. The festivities start at noon and run through 5 p.m., featuring a full afternoon of entertainment.
Local youth bands from MoJo Music open the celebration, followed by performances from three UW a cappella groups. The main event happens at 5 p.m. when Santa arrives with his reindeer to illuminate the tree for the first time this season.
Families can snap photos with Santa's reindeer throughout the afternoon. The mall also hosts a Teddy Bear drive, collecting stuffed animals for children who need comfort during difficult times. It's the kind of community-focused event that brings people together beyond just shopping.
Black Friday Opens at 6 a.m. with Gift Card Giveaways
The day after Thanksgiving, Outlets at The Dells opens its doors at 6 a.m. for Black Friday shoppers ready to score serious deals. The first 150 people in line at customer service receive bonus doorbuster gift cards to the outlet mall.
But the incentives don't stop there. Every hour throughout the day, the mall gives away $500 in Outlets gift cards. That's $3,000 total in shopping sprees up for grabs. A DJ keeps the energy high while shoppers move from store to store, turning what could be a stressful shopping day into an all-day event worth attending.
Three Reasons to Visit This November
First, the promotional calendar is packed. Between the 25% off promotion, the tree lighting festivities, and Black Friday giveaways, November offers more than just shopping—it delivers experiences.
Second, the outlet format means savings stack naturally. Fashion enthusiasts can find brands they love at prices that make sense, then apply additional promotional discounts on top.
Third, Wisconsin Dells draws tourists year-round, but November offers a quieter window before peak holiday crowds descend. Shoppers can browse without battling massive crowds while still enjoying full holiday atmosphere.
Plan Your Visit
Check the mall's website at outletsatthedells.com for participating store lists and specific promotion details. Exclusions apply to the 25% off promotion, so confirming which stores participate helps maximize your trip.
For the tree lighting on November 15th, arrive early if you want prime viewing spots for the 5 p.m. ceremony. The entertainment starts at noon, giving you a full afternoon to shop between performances.
Black Friday shoppers aiming for those first 150 doorbuster gift cards should plan to arrive well before the 6 a.m. opening. Bring comfortable shoes—you'll want to stay all day for multiple chances at the hourly $500 gift card drawings.
Follow Outlets at The Dells on Facebook, Instagram, TikTok, YouTube, and Pinterest for real-time updates on promotions, store openings, and event details. The social channels often feature exclusive sneak peeks and last-minute deals worth watching.
November at Outlets at The Dells proves that smart shopping and holiday celebration can happen simultaneously. Whether you're a local looking to save on holiday gifts or a tourist adding retail therapy to your Wisconsin Dells itinerary, this month delivers reasons to visit beyond the usual outlet mall experience.
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