Photo left to right: HVAC Installer Jesse Scott, Homeowner John Peirce and HVAC Installer Andy Ware
All Comfort Services’ customers, John and his wife Susie, purchased a heat pump because it is more efficient. Over time, it lowers heating and cooling costs and helps reduce the effect of climate change compared to natural gas.
The process of electrification — upgrading home appliances, such as HVAC systems and water heaters, to run on electricity — reduces fossil fuel use. And new tax incentives for Wisconsin homeowners could make these upgrades more affordable today.
“Electrifying your home is all about efficiency and reducing your carbon footprint,” said Aaron Robarge, a master electrician with Madison-based All Comfort Services. “With the rebates and tax credits available, the process is more affordable. It’s a win-win.”
Eric Sherwood (left) is All Comfort Services’ general manager. He has 30 years of experience in HVAC.
Aaron Robarge (right) has 23 years of experience as an electrician and leads All Comfort Services’ electrical division and warehouse/parts department.
How it works
If an All Comfort Services technician comes to your home to install a heat pump or electric water heater, they have as much know-how as anyone in the field. The company has been at the forefront of electrifying Wisconsin homes.
“We are experts in this technology, and we offer the best products on the market,” said Eric Sherwood, All Comfort Service’s general manager of HVAC services. “Our goal is to ensure your total home comfort, which starts with choosing the right system and installing it properly.”
The most common eco-friendly modification All Comfort Services makes is replacing a traditional fuel-burning furnace or inefficient HVAC system with a heat pump.
In cooling mode, a heat pump works like a typical air conditioner, absorbing heat from inside your home and using refrigerant to transfer it outside. In heating mode, the refrigerant runs in reverse, allowing the heat pump to absorb heat from outside air and bring it into your home.
With Wisconsin’s colder winters, most homes are heated using a duel-fueling system that will rely on traditional energy sources to heat your home in the coldest temperatures.
“With a heat pump, you are going to use the same amount of energy but since it relies primarily on electricity you are using a greener fuel,” Robarge said. “Many people make this change because they want to do their part for the environment.”
Another modification homeowners may consider as they electrify their homes is the installation of a generator — offering reliable standby energy sources.
Key tax incentives
Under the Inflation Reduction Act, homeowners can claim a federal tax credit of up to $2,000 that applies to the cost of both the installation and purchase of an energy-efficient home upgrade. Wisconsin also just launched the Home Efficiency rebate, or HOMES, program. Depending on income, homeowners can receive up to $5,000 in rebates on the purchase and installation of a heat pump.
“It starts with an appointment with an All Comfort Services consultant,” Sherwood said. “You’ll get a quote, and when you are ready, we can install the system you choose. For an entire heat pump system, it takes one day to install. We can put in a generator in two days.”
Click here to learn more about electrifying your home with All Comfort Services.

