First Choice Dental office in Janseville
The launch of First Choice Dental’s new Janesville office is bringing smiles to the faces of more patients.
“For 30 years, we’ve had the privilege of serving families throughout Dane County, and we’ve been looking for the right opportunity to bring our patient-centered approach to neighboring communities,” said Kelly Thompson, president and chief operating officer. “Janesville stood out because of its strong sense of community and growing population. When the opportunity arose, we knew it was the right place for our first expansion outside Dane County.”
After seeing their first patient on June 15th, the new Janesville office, led by Dr. Jacob Zabrowski and Dr. Karolina Balcarcel, will bring the total number of First Choice Dental locations up to 15.
“This team shares a genuine passion for serving others and creating meaningful patient relationships,” Thompson said. “They combine clinical excellence with kindness, empathy and a desire to continually learn and grow. That’s a powerful combination, and we believe patients will feel that difference immediately.”
By investing in both its people and its technology, First Choice Dental is able to deliver an optimal patient experience. Janesville clients can expect the same level of high-quality service and dental healthcare they’d receive at any other First Choice location, now accessible closer to home.
“Patients will be greeted by a warm, friendly team that genuinely cares about people,” Thompson said. “From our patient coordinators to our dental assistants, hygienists and doctors, every team member is committed to making patients feel comfortable, respected and cared for from the moment they arrive.”
Whether they’re coming in for a routine cleaning or a complex procedure, First Choice Dental strives to make sure patients leave their appointments feeling comfortable, confident and excited to return.
“Great dental care is about relationships, education, trust and prevention,” Thompson said. “It’s helping patients understand their health, empowering them to make informed decisions and partnering with them to achieve long-term wellness, not just treating problems when they arise.”
Looking ahead to the future, Thompson said the Janesville office represents an exciting new chapter for First Choice Dental, one in which every patient is considered a neighbor and a friend.
“We see ourselves as more than a healthcare provider. We want to be a trusted member of the community,” she said. “Community-centered care means actively supporting and investing in the communities where we live and work. We’re grateful for the opportunity to build relationships with local families, businesses, schools and organizations, and to contribute positively to the community’s health and well-being.”
To that end, First Choice Dental has already begun partnering with local Janesville organizations like the Roosevelt Elementary PTO for its annual Color Run and participating in Downtown Janesville Inc. community events such as Music at the Marv.
Ultimately, the First Choice Dental mission remains the same across all locations.
“Our goal is to help people achieve healthier smiles, reduce anxiety around dental visits and create a dental home where patients feel supported through every stage of life,” Thompson said.
First Choice Dental will be hosting a ribbon cutting ceremony on July 23rd to commemorate the launch of the Janesville location, giving patients an opportunity to tour the new facility and meet the doctors and dental staff.
To make an appointment or to learn more about First Choice Dental, visit firstchoicedental.com.

