The people have spoken, and Frey Construction has come out on top again — not just once, but four times.
Frey Construction has just been named the people’s favorite for home improvement, siding company, window company and roof/gutters in the 2026 Madison.com People’s Choice Awards. Nominations took place back in May with readers casting votes for the top 5 finalists in each category between July 1 and July 26. The winners were formally announced on Sept. 13.
This isn’t the first time Frey Construction has earned People’s Choice recognition, with 2026 marking the fifth consecutive year the company has been honored in the awards. The recognition adds to a growing list of local and national accolades for Frey Construction, including honors from the National Association of the Remodeling Industry (NARI) Madison Chapter, recognition on Qualified Remodeler’s Top 500 list, and the prestigious GAF President’s Club Award.
For more than 30 years, Frey Construction has been a trusted partner for exterior remodeling services in Madison and across the south-central Wisconsin region. In 1995, Scott Frey launched the company when he was just 22 years old, focusing on roofing first before quickly expanding into gutters, siding and windows. After a handful of successful years and hearing from his past clients, he expanded again to include an interior remodeling department as well.
With more than 80 employees currently on staff, Frey Construction has solidly established itself as an industry leader with a reputation for delivering high-quality results.
“Our mission is to transform homes by providing quick and painless home improvements, and to build lifelong customers through our expert craftsmanship, impeccable service and unprecedented 15-year warranties,” he said.
Repeat customers and referrals account for nearly 70% of Frey Construction’s business.
“There’s no greater compliment than being invited back into someone’s home or recommended to their family and friends,” he said. “It’s all about our clients, the process and providing them with an exceptional experience from start to finish.”
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And it’s not just the clients. The Frey Construction leadership and staff members are more than a team, they’re a family that believes strongly in giving back to the communities in which they live and work.
“We’ve built a culture here where people genuinely care about one another, support each other, celebrate successes together and step up when someone needs a hand,” he said. “That sense of teamwork and a shared purpose make Frey a place where people can build a career, grow and truly feel like they belong.”
What’s next for Frey Construction? Frey said the company plans to keep building on what has made it successful — growing its reach, serving more people and bringing the same drive, commitment and promise of outstanding service to every customer.
“We are honored and humbled to again be voted Madison.com’s People’s Choice,” he said. “Being chosen by the people we work for is simply incredible, and we are so very grateful.”
For more information or to schedule a free quote, call 608.818.8676 or visit freyconstruction.com.
