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Brand loyalty: Actor Rob Lowe's odd fashion choice at NFC title game has social media buzzing
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Brand loyalty: Actor Rob Lowe's odd fashion choice at NFC title game has social media buzzing

With the Green Bay Packers struggling to keep pace with the San Francisco 49ers Sunday night in a battle for a Super Bowl berth, veteran actor Rob Lowe stole the show on Twitter after he was shown on the TV broadcast sporting questionable football gear.

In a rivalry as heated as the one between the two NFC powerhouses, most fans aren't shy about touting their allegiances with the latest NFL merchandise and, technically, Lowe wasn't any different while watching the 49ers cruise to a 37-20 win over the Packers at Levi's Stadium in Santa Clara, California. 

However, instead of going with something traditional like a wedge of cheese or a grater shredding said cheese, Lowe went in a radical direction with his headgear: a black hat featuring the NFL's "shield" logo.

With the Fox broadcast of the game cutting from a shot of Lowe to a commercial for his latest show, Fox's "9-1-1 Lone Star," viewers were quick to take to Twitter to question his loyalty and critique his sports-fashion faux pas:

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