Springfield State Journal-Register: Remember to 'shop small' this holiday season
Springfield State Journal-Register: Remember to 'shop small' this holiday season
ANOTHER VIEW | SPRINGFIELD STATE JOURNAL-REGISTER

Springfield State Journal-Register: Remember to 'shop small' this holiday season

{{featured_button_text}}

Small businesses set communities apart.

You can find the same chain restaurants and big-box retailers in many cities throughout the state. It’s the small businesses that give communities character.

It doesn’t matter whether it’s your favorite sit-down restaurant, a hot-dog stand, a bike shop or a hardware store. Small local businesses make visiting our cities unique. They’re run by local people who know that if they don’t provide great customer service or create a superior shopping experience, they won’t be in business long.

Shopping at a local small business is something you should do all year long. If, however, you don’t know much about your local small business scene, Saturday is the day to check it out.

Small Business Saturday, sandwiched between Black Friday and Cyber Monday, was created by American Express in 2010 to help small businesses get more exposure during the holiday shopping season.

It’s worked well. According to the results of the Small Business Saturday Consumer Insights Survey conducted by the National Federation of Independent Business and American Express, 104 million customers spent $17.8 billion at small independent businesses on Small Business Saturday in 2018.

Seventy percent of American adults are aware of Small Business Saturday, and of those who said they “shopped small” on the day last year, 42% reported shopping with family and friends at independently owned businesses, and 83% reported encouraging others to also shop or dine small. A separate survey found that small business owners expect an average of 29% of their total annual sales to take place during the holiday shopping season.

The impact small businesses have on our communities goes well beyond our shopping needs. Small businesses are big economic engines. ...

The Illinois Policy Institute found businesses with fewer than 50 employees created 83 percent of new jobs in Illinois during 2017, while businesses with more than 250 employees cut more than 1,000 jobs.

Nationally, 60 percent of new jobs were created by small businesses. Small businesses employ 58.9 million, or 47.5 percent of all private-sector employees. Companies with fewer than 20 employees showed the biggest growth in 2015 by adding 1.1 million net jobs, according to the U.S. Small Business Administration.

Small businesses produced 16 times more patents per employee than larger patenting firms, according to the Small Business Administration. Small businesses account for 43 percent of high-tech employment.

Local small businesses create jobs and recirculate money back into the community. Surveys consistently show that for every dollar you spend at an independent local business, more of that money stays in your community than if you spent that buck with a national business. About 48 percent of what you spend at a local business is recirculated into the community. A chain store recirculates less than 14 percent.

It’s even more for local restaurants — 65 percent to 30 percent. Anyone hungry?

Healthy communities depend on healthy economies, and small businesses are the backbone of local economies.

Most of us have just started to think about Christmas shopping, and people are on our lists for whom we have no clue what to buy. But we’ll probably find that special gift at a locally owned small business.

0
0
0
0
0

Capital W: Plug in to Wisconsin politics

Subscribe to our Politics email!

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Get up-to-the-minute news sent straight to your device.

Topics

News Alerts

Badger Sports

Breaking News

Crime

Politics