Readers have always answered the call to help Empty Stocking Club
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Readers have always answered the call to help Empty Stocking Club

Empty Stocking Club

Scot Sorensen, of Madison, and others volunteer stacking toys, including these radio-controlled trucks, for the Empty Stocking Club at the Alliant Energy Center Exhibition Hall in 2013.

For 100 years, Wisconsin State Journal editors have asked for the help of their readers to brighten the holidays for poor children.

And you, our readers, have always answered the call.

Since 1918, the paper and its readers have partnered through the Empty Stocking Club to give hope to many children in our area by providing at least one nice toy to open during the holiday season.

Empty Stocking Club logo

Each year, readers donate money, and the State Journal buys the toys, identifies the families and sets up the distribution effort. Last year, the Empty Stocking Club served about 4,000 families, giving away 15,000 toys.

In honor of the charity’s 100th anniversary, the State Journal is hoping to raise $300,000 this year to serve even more children. We need your help to reach that number.

We also hope you will consider helping us by volunteering to work at our Toy Depot, which is the event where we actually distribute toys to families. Parents and guardians will come to the Alliant Center on Dec. 18 and 19 and pick out just the right toy for each child. Ushering people through this process requires many volunteers, and we are especially in need of more help on Wednesday, Dec. 19.

You can sign up to volunteer at

Please consider being part of the Empty Stocking Club tradition. Today’s newspaper contains a donation envelope for your convenience. You can also contribute online at or mail your donation to:

The Empty Stocking Club

Wisconsin State Journal

Box 8056

Madison, WI 53708


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