The pandemic had devastating consequences for many Madison-area businesses. Some didn’t make it. Others found a way to limp through. The common thread in all these success stories is resilience. Here are some of their stories.
(23) updates to this series since
The pandemic brought unexpected challenges but Madison area businesses found ways to survive amid the losses.
While the food and hospitality industries slowed during the pandemic, Madison’s many biotech and health companies went into overdrive in response to the spread of the coronavirus.
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"Not only are we there to care for and educate kids, but without us, there is no economy. Without us, people cannot work."
"Overnight we became a digital production company," says Wisconsin Chamber Orchestra CEO Joe Loehnis.
COVID-19 forced new chapters in the business plans of most retailers once sales began to plummet.
Plenty of local restaurants closed in the past year due to the pandemic, and those that have survived, point to a combination of loyal customers, trusted employees, government assistance and online fundraising.
"It was really a steep learning curve because there was no playbook," said Tim Metcalfe, president of the family-owned Metcalfe’s Market.
"Even though we didn't have a lot of guests, we had to adapt and be nimble to a changing environment," said Phillip Mattsson-Boze, general manager of HotelRed and president of the Greater Madison Hotel & Lodging Association.
The shopping center has evolved from an indoor experience to a more open-air, urban shopping destination.
"I just knew I had to make it," Tammy Schreiter said. "I don't give up easily. And maybe that can be a bad trait but in this case it was good."
City street vending coordinator Meghan Blake-Horst said 57 carts are currently licensed to vend citywide, down from 67 last year. She said she's also working with potential cart operators who are interested in opening this season.
"I'm not going to attribute it to some high level of business acumen," owner Mike Batka said. "There is something to be said about being in the right place at the right time."
With major events canceled, travelers hit the lakes, rivers, trails and campgrounds to keep busy and socially distanced.
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Financial planning, donations and a $1.4 million Musicians' Relief Fund helped cushion the blow during a canceled season.
Sales jumped last year at the family-owned hardware stores, but snug Ace Hardware Center on the Isthmus closed to in-person shopping for more than a year.
Many Madison artists "persevered" by changing course.
"It was pretty nerve-wracking for most of 2020," executive director Jeff Burkhart said. "It definitely was a period of time where so much uncertainty existed."
Madison-based food delivery company EatStreet more than doubled its revenue last year, doubled its driver base in Madison and added about 200 …