U.S. Sen. Ron Johnson is using his first TV ad of 2016 to play up his background as a Wisconsin manufacturer — and to distance himself from Capitol Hill, his workplace for the past five years.
The ad, made public Tuesday, hits the airwaves as part of the campaign’s $1.3 million ad purchase for the month of June.
It emphasizes Johnson’s career before he entered politics in 2010, when he beat Democrat Russ Feingold of Middleton to enter the U.S. Senate.
The two are facing off again in this year’s election.
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More than three decades ago, Johnson, R-Oshkosh, co-founded the plastic fabrication business Pacur. His campaign has sought to contrast that background with Feingold’s lengthy career in elected office, which began in 1982.
“Career politicians manufacture hogwash. I manufacture plastic, and I respect you enough to tell you the truth,” Johnson said. “If you think it’s time for Washington to start facing reality, I sure could use your support.”
Feingold spokesman Michael Tyler responded to the ad with a statement saying Johnson “is not manufacturing anything now.”
“Johnson spent the last six years in Washington rigging the system for giant corporations and multimillionaires like himself,” Tyler said.