Skip to main content
You are the owner of this article.
You have permission to edit this article.
Developers propose grocery, housing for South Park Street
top story

Developers propose grocery, housing for South Park Street


Four development teams are offering competing mixed-use projects with grocery stores and housing at costs ranging from $25 million to $88 million for a city-owned property on South Park Street.

The teams — Baehr Inc., Valeo and McShane Construction; Gorman & Co.; Rule Enterprises; and Welton Enterprises — are responding to a city request for proposals focused on delivering a full-service grocery, but open to other uses such as housing, on a 3.5-acre, city-owned lot at 1402 S. Park St. The site once held the now-demolished Truman Olson U.S. Army Reserve Center.

“I am pleased with the number of responses and look forward to hearing more from the community and each Development Team as we continue this process,” Mayor Satya Rhodes-Conway said. “I am happy to see such a high level of interest in the South Park Street corridor and proposals that enhance food access in South Madison neighborhoods.”

The city has been encouraging redevelopment in a larger area bounded by Fish Hatchery Road, South Park Street and Wingra Drive, but in a way that sustains neighborhood access to fresh food now provided by a 1960s-era Pick ‘n Save grocery store on a 2.3-acre site at 1312 S. Park St.

As of late March, SSM Health had been moving to acquire the Pick ‘n Save site with the intent of demolishing the store as soon as late this year and immediately building a $75 million, five-story, 175,000-square-foot clinic on that property, the first phase of a multi-decade redevelopment in the area. When that building was completed, SSM’s aged, existing clinic—35,000 square feet of which is already unoccupied—would be demolished.

But in May, in response to neighborhood concerns about losing access to fresh food, SSM abandoned its plans for the Pick ‘n Save site and is now moving to build its new clinic on property it owns around its existing facility at 1313 Fish Hatchery Road.

Support Local Journalism

Your membership makes our reporting possible.

The decision gave the city and neighborhood more time and flexibility to redevelop the Pick ‘n Save and Truman Olson sites.

Developer proposals for the Truman Olson site are:

  • Baehr, McShane, Valeo, Habitat for Humanity: A roughly $87 million, seven-story project including a 30,000-square-foot grocery, 227 apartments for students or families, 17 for-sale Habitat for Humanity town homes, and a three-level above-ground parking garage with 450 spaces. There would be five stories of housing above the grocery facing South Park Street and four levels of housing above the parking garage.
  • Gorman, Maurer’s Market, Mehmert Store Services: A $28.5 million, five-story project including a 24,000-square-foot Maurer’s Market grocery store on the first floor, 93 mostly low-income housing units, 90 stalls of covered parking, and 85 surface parking spaces. The housing would mostly be restricted to individuals and families making between 30% of Dane County median income, or $27,100 for a family of three, and 60% of median income, or $54,240 for a family of three, with some market-rate units.
  • Rule: A first-phase $41.3 million, six-story project including a 30,000-square-foot grocery, 150 mixed-income housing units, and 125 underground parking spaces. A five-story second phase, with no cost details, would deliver 80 housing units and 220 structured parking spaces.
  • Welton: A $24.6 million, four-story project with a first phase including a 20,088-square-foot grocery, 92 market-rate apartments, 90 underground parking spaces and 89 surface parking spaces. The building would have a 6,000-square-foot rooftop patio with green space. A four-story second phase, with no cost details, would provide 94 low-income and market-rate apartments, 70 underground parking spaces and 77 surface parking spaces with courtyard patio. A second option for the project would be similar but locate the extension of Cedar Street along the north lot line rather than the south.

The proposals offer a mix of financing concepts and all account for the city extending Cedar Street across the site.

“The number and quality of responses to the city’s RFP are very encouraging, and I remain very optimistic the end result will be a quality grocery store that will serve the needs and interests of South Madison residents for years to come,” said Ald. Tag Evers, 13th District, who represents the site.

The city issued a first request for proposals for the Truman Olson site to adjacent property owners in January 2018 and had been in conversations with the two respondents, SSM and Welton.

Most recently, Welton had proposed a 30,000-square-foot grocery with parking and a separate four-story building at the rear of the lot with 52 units of mixed-income housing and more parking. The city, however, objected to plans for the grocery building to be only one-story high and said Welton was asking for too much public support, so it passed on the project.

The city then issued the new request for proposals to see if there were other options to accommodate SSM’s proposed clinic and a full-service grocery store.

Get Government & Politics updates in your inbox!

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Get up-to-the-minute news sent straight to your device.


News Alerts

Badger Sports

Breaking News