Plow in Cambridge is closing Saturday for a "reboot," and when the 4-year-old restaurant reopens this spring, it will drop its farm-to-table focus and specialize in wood-fired pizza, its owner said.
"We kind of know the neighborhood and the village," said Charles Fiesel, who owns the restaurant and building at 159 W. Main St., with his wife, Treena Fiesel. He said there have been nine restaurants in the building.
Business was slow before the holidays, and closing gives them time to clean, do some remodeling, and redesign the menu.
Fiesel said he's also working on a new partnership and is trying to bring in a new manager. They'll keep the same name. He said they plan to reopen by April 15.
They have a pizza oven, but the way the kitchen's designed there's no pizza prep station. "It's very difficult to use the oven to its fullness," he said.
Fiesel said in the restaurant industry the way to make money is by serving pizza, beer, pasta and salads. He said serving farm-to-table pork, lamb, prime rib and fish wasn't working.
The restaurant has only been open 17 hours a week from the start -- for dinner Wednesdays through Saturdays, and for lunch on Saturdays.
They intend to at least double their hours by offering lunch on other days. They also plan to start a happy hour.
For burgers: Dotty Dumpling's Dowry
For burgers: Graze
For burgers: Harmony Bar
For burgers: The Nitty Gritty
For burgers: The Plaza Tavern
For Italian: Cento
For Italian: Fraboni's Italian Specialties and Delicatessen
For Italian: Lombardino's
For Italian: Paisan's
For Italian: Salvatore's Tomato Pies
For Mexican: Canteen
For Mexican: Gloria's
For Mexican: La Hacienda
For Mexican: Taqueria Guadalajara
For Mexican: Tex Tubb's Taco Palace
For kid-friendly fare: Ian's Pizza
For kid-friendly food: Pat O'Malley's Jet Room
For kid-friendly fare: Pizza Brutta
For kid-friendly fare: Yola's Cafe
For kid-friendly fare: Zuzu Cafe
For supper-club fare: The Old Fashioned
Supper club fare: Avenue Club
For supper club fare: Kavanaugh's Esquire Club
For supper-club fare: Smoky's Club
For supper-club fare: Toby's Supper Club
For global fare: Mirch Masala
For global fare: Buraka
For global fare: Essen Haus
For global fare: Himal Chuli
For global fare: Miko Poké
Fine dining: Graft
For fine dining: Harvest
For fine dining: Heritage Tavern
For fine dining: L'Etoile
For fine dining: A Pig in a Fur Coat
For a romantic meal: Estrellón
For a romantic meal: Fresco
For a romantic meal: Porta Bella
For a romantic meal: Quivey's Grove
For a romantic meal: Tempest Oyster Bar
Read more restaurant news at go.madison.com/restaurantnews.
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