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Arch Virtual

Jacobi Wozniak performs a collaborative, multi-user, medical procedure in the Envision VR Experience.

I have one of the coolest jobs in the world. On a daily basis, I get to introduce people to high-end virtual reality (VR), which invariably leads to fascinating conversations as their minds begin to race with the endless possibilities this technology enables.

It’s an exciting time to be at work on the virtual frontier. How often do we get to witness the emergence of an entirely new industry? Every day, more and more people are experiencing VR and becoming aware of the many ways it can be used, not just for entertainment, but across a broad spectrum of industries.

At Arch Virtual, we’re focused on creating VR applications that solve real-world problems. We primarily work with high-end VR headsets like Oculus Rift and HTC Vive, and are starting to explore early forms of augmented reality (AR) as well. We’re creating applications for architecture, health care, education, safety training, trade show exhibits, and more.

We work with architects, contractors, real estate developers and building owners to help visualize and promote new buildings before they break ground. We create trade show experiences for manufacturers where they can immerse potential buyers in a virtual showroom featuring animated replicas of their products.

We develop medical simulations that are used to help children prepare for a medical procedure, enable doctors and nurses to provide input on the design of a new operating room, or teach students a medical procedure. In each case, our clients are able to add measurable, real-world value using VR.

We work with companies all around the world, and in this past year we’ve also developed VR applications for over a dozen local businesses in Dane County. We’re excited to see the Madison area embrace this innovative technology.

There truly is no limit to the possibilities of VR, but don’t take my word for it, try it for yourself! We hold a monthly “Madison VR” meetup where all are welcome, or you could stop at the DreamBank downtown where they have three Oculus Rifts showing a series of fun VR experiences that we developed.

Just beware, your mind might just start racing with the possibilities!

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