Madison mobile game developer PerBlue has been named one of the 2012 Empact100, the only Wisconsin company to make the list, which honors outstanding entrepreneurs under age 30.
Co-founded in 2008 by Dane County native and UW-Madison graduate Justin Beck — who turned 25 in April — PerBlue has 40 employees. The company had $1.5 million in revenues last year, all based on its flagship game, Parallel Kingdom. With the release this summer of two more games, Parallel Mafia and Parallel Zombies, PerBlue expects revenues of $2.5 million for 2012, public relations specialist Ellie Humphrey said.
Beck and the other honorees have been invited to a luncheon at the White House on Sept. 28, and 15 of them will be chosen next week to make two-minute presentations about how they will give back to the entrepreneurial community. Beck has pledged to donate 400 hours in 2013, Humphrey said, through mentoring, speeches to UW classes, and serving as a judge in entrepreneurship events.
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“It’s a passion of his so it doesn’t seem like work to him,” she said.


State Journal business reporter