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T.J. Maxx moving out of Westgate; redevelopment of mall still uncertain
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T.J. Maxx moving out of Westgate; redevelopment of mall still uncertain

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The Westgate Shopping Center is losing another tenant, but it’s not going far away.

T.J. Maxx, one of the few retailers remaining at Westgate, will move across the street in September into part of the space that had been home to Big Lots, which closed earlier this year. The space will also be home to a Sierra store, according to a billboard at the entrance to Whitney Square, which is also home to Office Depot, Dollar Tree, A-Mart Asian Grocery and other retailers.

T.J. Maxx, a discount department store chain with more than 1,000 stores in the U.S., recently opened a store in Prairie Lakes in Sun Prairie, along with a new HomeGoods store and a Five Below discount store that sells items up to $5 in price.

Westgate Mall

T.J. Maxx, one of the few retailers remaining at Westgate Mall, will move this fall across the street to the Whitney Square Shopping Center and into part of the space that had been home to a Big Lots store. 

Sierra is also owned by TJX Companies, which owns T.J. Maxx, and sells discount outdoor recreation, fitness and adventure gear, clothing, footwear and home decor. Sierra, also known as Sierra Trading Post, was founded in 1986 and buys and resells “closeouts, overstocks and (seconds) from the most trusted brands,” according to its website. The company has 35 stores nationwide, including a store in Delafield, between Waukesha and Oconomowoc.

Westgate Mall

Most busnesses have moved out of Westgate Mall, once a thriving retail hub that opened in 1960.

Aside from the adjacent Hy-Vee grocery store, the departure of T.J. Maxx from Westgate will leave only Wisconsin Craft Market and a pop-up used bookstore for Friends of Sequoya Library, which holds intermittent sales, as the mall’s only retailers. The mall is also home to a few offices and a State Farm Insurance agent, but the vast majority of the interior mall property is vacant, save for a few mall walkers.

Westgate Mall

A curtain hangs behind a security gate at a former retail space at Westgate Mall.

Many large retailers have left

When the mall opened in 1960, it had stores such as JC Penney, Piggly Wiggly, Montgomery Ward and Harry S. Manchester. In later years, the Piggly Wiggly was replaced with an Eagle grocery store, while other stores fled farther west to West Towne Mall and the surrounding area.

In more recent years, the tenants included Famous Footwear, Klinke Cleaners, Hancock Fabrics, Rocky Rococo, Dunham’s Discount Sports and Woodcraft Supply. Westgate Cinemas closed in 2008 after 30 years in business.

Westgate Mall

This aerial view of Madison's West Side from the late 1950s shows the future site of Westgate Mall, left, what would become the Beltline, bottom, and, in the distance, Lake Mendota's Picnic Point. Westgate opened in 1960.

Hy-Vee bought the property and began removing the south end of the mall in 2012 to make way for a $20 million, 80,000-square-foot grocery store that opened in 2013. In 2016, developer R.H. Johnson Co. from Kansas City, Missouri, submitted a plan to raze the remaining mall property and replace it with four smaller buildings, with about half of the square footage of the current mall. The plan called for at least 15 storefronts that would face a central parking lot and the potential for 90 to 125 housing units.

Westgate Mall

The interior of Westgate Mall remains open but most retailers have left the property.

However, the plan did not materialize, and nothing is imminent. A Hy-Vee spokeswoman said Wednesday that the company is hoping to redevelop the property but is searching for a developer.

“We are entertaining options to get the Westgate Mall development back under contract,” said Christina Gayman, Hy-Vee’s director of public relations.

Baseball Card Shoppe

Tom Daniels walks past a pile of trading cards and other merchandise piled in front of his Baseball Card Shoppe at Westgate Mall in September after his 1,200-square-foot store was inundated with nearly four feet of water in August. The store did not reopen.

Flooding caused more hardship

In August, torrential rains that inundated southern Wisconsin and caused widespread flooding caused an estimated $300,000 damage to the Baseball Card Shoppe located on the mall property but facing Whitney Way near Tokay Boulevard. Nearly 4 feet of water filled the 1,200-square-foot store that opened in the mall in the early 1980s, forcing Tom and Anita Daniels to close the store.

Ravenworks, a historical clothing boutique specializing in authentic-looking items for re-enactors, theater groups, opera companies and those who attend Renaissance and Medieval fairs, was also wiped out of Westgate. It is now an appointment-only business on Madison’s East Side.

The School of Madison Ballet also recently moved out of the mall to a new space at 6734 Odana Road, which had been a Ginza of Tokyo restaurant.

School of Madison Ballet

Michaela King goes through a routine during rehearsal in 2018 at the School of Madison Ballet studios at Westgate Mall. The school recently moved out of the mall to a space on Odana Road.

For the moment, it’s unclear what will become of the Westgate property, but its plight continues to draw strong reactions on social media. When photos of the property appeared Tuesday on a Facebook page dedicated to Madison history, the post drew 369 likes and a remarkable 245 comments within the first 24 hours.

One of those weighing in was Dave Wilkinson, who wrote about going to the mall in the 1960s and then later in life owning Domocile Home Furnishings in the mall from 1975 to 1982.

Westgate Mall

A sign in Westgate Mall.

Others reminisced about the Rennebohm Drug store, and when Santa Claus arrived at the mall by helicopter in the late 1960s. Others wrote about going to Uncle Paul’s Toys and B. Dalton Books. Most expressed sadness about the mall’s state.

“My parents used to take my brother and I to the Rocky’s (pizza) there fairly often when we (were) younger,” wrote Colton Meinecke. “I’d always try to find a way to get to the fossil and gemstone store. Strange to think that it’s all gone now.”

Send retail-related tips and story ideas to or call Barry Adams at 608-252-6148.


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