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Survey of Dane County businesses shows grim outlook should COVID-19 regulations remain
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BUSINESS CLIMATE | DANE COUNTY

Survey of Dane County businesses shows grim outlook should COVID-19 regulations remain

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Black Friday 2020

There was little pedestrian traffic on Black Friday along State Street in Downtown Madison, but crowds were expected to be bigger for Small Business Saturday.

Mixed messaging from public health officials is driving concern and frustrating Dane County businesses as the COVID-19 pandemic continues to wreak havoc on the local economy, according to a recent survey from local business groups.

Of the more than 500 businesses in Dane County that responded to the survey — put out by the Greater Madison Chamber of Commerce, Destination Madison, Downtown Madison Inc., the DeForest Windsor Chamber of Commerce, Fitchburg Chamber of Commerce, Middleton Chamber of Commerce, Madison Black Chamber of Commerce and Latino Chamber of Commerce — 66% listed consumer and employee confidence as their most pressing need.

Zach Brandon, president of the Greater Madison Chamber of Commerce, said messaging from Public Health Madison & Dane County hurts consumer confidence because it unfairly targets businesses as a risk to health.

“The data doesn’t necessarily follow that narrative,” Brandon said. “The businesses feel like they’re being scapegoated.”

In the Nov. 19 report from the health department, 151 of the more than 6,000 cases could be traced to workplaces that were not public facing.

The health department can easily identify employees in a facility where there is a cluster, but it is harder to identify all customers or clients, health department spokeswoman Sarah Mattes said. The department believes the number of cases relating to a cluster in a workplace is actually an undercount for this reason.

Mattes, in a statement, also pointed to CDC research that found people who test positive for COVID-19 are more likely to report regularly working in an office or other facility than those who test negative.

“The business community is welcome to let us know how we can provide tools and resources to help them successfully implement the orders, but crafting the orders is squarely under the purview of public health,” Mattes said.

Many businesses reported dissatisfaction with governmental responses to business needs during the pandemic. Nearly half of respondents rated the local officials responses as below average or poor, and 59% of businesses said the same for state officials.

Other responses from the survey — which included businesses involved in restaurants, hospitality, manufacturing and more — showed a potentially grim outlook for local businesses.

More than a dozen of the responding businesses closed this year, and another 30% expect to close by June under the existing government regulations.

“Our businesses have really done the best they can short of closing the doors and throwing in the towel,” Madison Black Chamber of Commerce president Camille Carter said.

A masked-up affair as Black Friday gets off to a quiet start in Madison

More than three quarters of responding businesses have seen a decline in revenue during the pandemic. The decline for 30% of businesses was more than half their revenue from the previous year.

Up from 28% before the pandemic began, 57% of businesses have at least some employees work remotely or from home.

Downtown Madison Inc. president Jason Ilstrup called on consumers to buy from local businesses to prop them up through the winter.

“If we don’t do this now, they won’t be around,” Ilstrup said.


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