Gander Outdoors

Gander Outdoors has opened its Janesville store and said that its Madison-area store in the town of Burke will open next month. The company said its Baraboo store will open in April. All of the locations are in former Gander Mountain store spaces. 

Two weeks after giving vague dates for the opening of its stores, Gander Outdoors is getting more specific about when its 11 Wisconsin locations will open.

Camping World Holdings, which purchased outdoor retailer Gander Mountain last year and closed the stores in August, said this month that all of its 69 locations will open by June. However, the company’s Janesville store has since opened, and the company has also announced the months in which the other 10 stores in Wisconsin will open.

According to the Gander Outdoors website, stores near DeForest, La Crosse and Wausau will open in February, but no specific dates were mentioned. The Kenosha store is scheduled to open in March, and stores in Appleton, Baraboo, Eau Claire and Sheboygan are to open in April. The Green Bay and Waukesha stores are scheduled to open in May, according to the website.

The 91,000-square-foot Madison-area store, located in the town of Burke near DeForest at Highway 51 and Interstate 39-90-94, opened in 2008 and included indoor live and virtual reality gun ranges. It’s not known if those amenities will return.

Gander Mountain, founded in the Kenosha County community of Wilmot in 1960 as a catalog retailer, filed for bankruptcy in March 2017 after facing increased pressure from Cabela’s and online retailers. Marcus Lemonis, star of CNBC’s The Profit, bought Gander Mountain assets in bankruptcy court in May 2017 and is beginning to reopen many of the chain’s stores as Gander Outdoors stores.

The 33,000-square-foot Janesville store at 2900 Deerfield Drive will likely be one of the smallest in the chain and employ 55 part-time and full-time workers.

A Saturday grand opening celebration begins at 9 a.m. and will include free pastries and coffee in the morning; hot dogs and chips provided by a local Boy Scout troop from 11 a.m. to 1 p.m., lure painting and duck-call building.

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Barry Adams covers regional and business news for the Wisconsin State Journal.