The Aldi footprint continues to grow in southern Wisconsin as the grocery retailer has reopened its store in Baraboo and has set the grand opening for another store in Dane County. 

The company will open its new Stoughton store at 8:25 a.m. on Nov. 9, about two weeks after opening its remodeled store in Baraboo.

The stores are part of an aggressive $3.4 billion investment plan Aldi announced earlier this year to expand to 2,500 stores nationwide by the end of 2022. Aldi has nearly 1,700 stores in the U.S. and 70 in Wisconsin. In June, it announced a $3.4 billion expansion plan that would add 900 stores.

The Illinois-based grocery company founded in Germany in 1961 and known for its no-frill shopping and discount prices is scheduled to open the nearly 20,000-square-foot store in November on land that at one time was home to a car dealership on the city's west side.

The store at 1399 Highway 51 in Stoughton will become the fifth location for Aldi in Dane County, joining two in Madison and one each in Fitchburg and Sun Prairie.

The Stoughton store presents a new look for the company and includes more of a focus on fresh items like produce, dairy and bakery, and a more modern design with open ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting, the company said.

The Baraboo store, at 614 W. Pine St., had been closed since late September to renovate and expand its fresh produce, dairy and bakery sections and reopened Oct. 26. Like the new Stoughton store, the improvements also included an updated design.

Send retail-related tips and story ideas to or call Barry Adams at 608-252-6148.



Barry Adams covers regional and business news for the Wisconsin State Journal.