The purchase includes Brava magazine, a monthly women’s publication; the Madison Women’s Expo held each November; the Madison Kids Expo in March; and Brava’s Thrive series of events, which includes the Thrive Conference, Thrive Career Workshops and Thrive Luncheons. Terms of the deal, which closed on Aug. 5, were not disclosed.
Michelle Reddington, co-owner of Brava Enterprises, will maintain her role as publisher and said it will be business as usual.
“Nei-Turner loves what we have created and we will continue to function business as usual and keep producing a top-quality magazine and events for Madison-area women,” Reddington said. “Brava is a perfect fit for Nei-Turner and the acquisition is a great opportunity for Brava to continue to grow, now having access to a greater depth of resources and colleagues available with a larger company.”
Brava Enterprises employed eight full-time workers and four part-time employees prior to its acquisition. Reddington said three of the part-time positions were eliminated as part of the purchase and those job functions were absorbed by Nei-Turner staff.
Brava launched in 2002 as Anew magazine, owned by Erickson Publishing. The name changed to Brava magazine in 2006.
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Erickson ceased publishing in April 2009 and at that time Brava Enterprises purchased its assets and relaunched Brava magazine and the Madison Women’s Expo in August 2009.
Brava took over the Madison Kids Expo in 2011, and in 2013 launched its Thrive series of events.
Reddington said the purchase allows her business partner Brad Zaugg to pursue other business interests. He owns Zerorez Carpet Cleaning in Madison.
Zaugg will assist with the transition but once that is finished he no longer will be involved with Brava, Reddington said.
Bill Turner, president of Nei-Turner, said his firm specializes in niche publications, which made Brava “a perfect fit for our portfolio with their specific focus on women.”
Nei-Turner will consolidate its Madison locations and its Fitchburg-based staff to Brava’s office in Verona.
Nei-Turner Media Group publishes regional guides and magazines for tourism organizations and trade associations, including the Greater Madison CVB, Tavern League of Wisconsin and Madison Area Builders Association.
The company’s magazine portfolio includes Lakeshore Living Madison, At the Lake magazine for Lake Geneva, Experience Wisconsin, Experience Michigan and Wisconsin Meetings.