The Monona Chamber of Commerce has a new name and brand identity, the Monona East Side Business Alliance.

The new brand aims to broaden the organization’s mission to build a stronger community through member promotion and engagement, networking activities, economic development initiatives, and to help foster job creation through business recruitment, according to a news release.

The organization has about 300 members of all sizes, industries and locations primarily from Monona and Madison's East Side. 

The new brand identity will be presented to members Wednesday at the Good Morning Monona quarterly breakfast series at Madison Turner Hall, 3001 S. Stoughton Road. 

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