After four years of searching, Lakeside International Trucks has found a new location to build a $10 million state-of-the-art, energy efficient dealership and service garage.
The Milwaukee-based company announced Thursday that it bought 10 acres of land at 7243 Manufacturers Drive on Madison’s Far East Side for a 55,400-square-foot facility that will become the company’s second largest among eight dealerships in Wisconsin and Illinois.
Construction is scheduled to begin this spring and be completed in late fall. It will replace an existing 22,668-square-foot dealership facility at 3116 Commercial Ave. that is spread out over two buildings. Lakeside bought the dealership in 2011 and immediately began looking for a new site, said Rob Durham, the company’s marketing director.
“It pales in comparison to what we’re going to be building,” Durham said. “We knew the minute we walked in the employees needed a new environment.”
The new location, near the intersection of Highway 51 and Interstate 39-90-94, will allow for better visibility and access and provide room for future growth, Durham said. A body and paint shop is being considered for the facility, but no date has been determined for its construction.
The new and larger building will have 32 service bays, a retail parts showroom and storage facility, a driver’s lounge and a steam and wash bay. The project will mean that 25 new employees will be added to the existing staff of 50 people.
“By investing and adding jobs within northeast Madison, Lakeside reinforces this area of the city as an important commerce center,” Mayor Paul Soglin said in a statement.
Lakeside, founded in 1984, also has dealerships in Milwaukee, Racine, West Bend, Random Lake, Janesville, Monroe and Rockford, Illinois. The company employs 350 people and in 2014 had revenues of $125 million.
The new Madison building will feature several energy savings features, including in-floor radiant heat, a recycled waste oil building heat system, LED lighting, on-site storm water treatment, low-flow plumbing fixtures, stratification fans that reduce heating and cooling costs and sensor-controlled lighting.
“We analyzed the market and listened to customers in Madison as we planned our new facility,” said Bob Shannon, the company’s general manager.
“The new facility is being designed with features to improve service efficiency, vehicle up-time, and the customer experience.”