Wisconsin's PDQ stores will be rebranded as Kwik Trip stores and given interior facelifts or remodeled by sometime in 2018 after the La Crosse announced July 19 that it was purchasing the Middleton-based company. This store on Fish Hatchery Road is scheduled to close Oct. 12.

Madison-area PDQ stores will close for 24 hours in October before reopening as Kwik Trip stores, Kwik Trip announced Tuesday.

The La Crosse-based convenience store company announced a plan on July 19 to buy 34 Wisconsin stores, the vast majority of which are in Dane County.

On Monday, PDQ informed the state that its stores would close beginning the week of Oct. 9 but did not say when the stores would reopen.

In response, Kwik Trip officials said Tuesday that it will use the closing time for inventory and to bring in Kwik Trip-related products. The company also says it wants to hire up to 1,000 people to staff its new stores and that the 313 PDQ employees are being asked to apply.

“A full team of recruiters and interview staff have been in Madison for over a week already,” said John McHugh, Kwik Trip’s director of public relations. “Because of our business model we will need to add more co-workers than what was originally at those stores, so we are on an aggressive hiring plan. Because PDQ has a strong reputation for customer service we are hoping as many PDQ employees as possible join us.”

McHugh said that Kwik Trip will also honor years of service with PDQ in calculating benefits and that PDQ workers hired could choose to remain at their current locations.

PDQ said Monday that on Oct. 9, it will close six stores affecting 55 employees in Madison, Fitchburg, Waukesha and Kenosha. On Oct. 10, PDQ will close six stores with 52 employees in Middleton, Madison and Waukesha; on Oct. 11, seven stores will close and 93 employees will lose their jobs in Madison, Middleton and Kenosha; on Oct. 12, five stores will close with 60 people losing their jobs at stores in Madison and Middleton while on Oct. 13, three stores in Madison will close with 25 people being put out of work.

The filing with the DWD also said that 28 people who work at the PDQ corporate offices in Middleton will lose their jobs between Oct. 13 and Jan. 31, 2018.

PDQ is employee-owned and has four major shareholders who approved the deal after conferring with the employees, who will receive payments based on the amount of shares they own, PDQ officials have said.

Founded in 1965 in Eau Claire, Kwik Trip is one of the country’s largest independently held convenience store chains and operates over 570 stores in Wisconsin, Minnesota and Iowa with over 19,000 employees.


Barry Adams covers regional and business news for the Wisconsin State Journal.