Happy Bambino

Sarah Smith, pictured here in June 2016 and who purchased Happy Bambino in March 2016 with her husband, Matt Smith, has announced that she is closing the 4,000-square-foot space in the Lake Edge Shopping Center on Monona Drive on the city's East Side. 

More than two years after an ownership change, an East Side maternity, early parenting center and retail shop is closing. 

Sarah Smith, who along with her husband, Matt, purchased the Happy Bambino in March 2016, said this week that while her store has helped new and expectant mothers through classes, social groups and has provided a range of products, the business is no longer viable and will close by the end of the month.

"Over the past several years, the availability of parenting resources and and (the) retail environment has changed and the store is no longer able to stay in business," Smith wrote in a press release.

A store closing sale began Monday and gift cards and store credit must be used by Nov. 21. However, Medela breast pump and scale rentals will continue through the Happy Bambino website.

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Happy Bambino

The Happy Bambino, located in the Lake Edge Shopping Center, 4116 Monona Drive, was founded in 2004.

Sarah Smith is a former schoolteacher who also worked at the Aldo Leopold Nature Center and gave canoe and kayak lessons at Rutabaga Paddlesports. Her husband, Matt Smith, has a background in sales, marketing and management and owned and operated a mobile music service for over 10 years.

The 4,000-squarefoot store, located between Manhattan Hair Designs and Madison Craft & Gift Shop in the Lake Edge Shopping Center, 4116 Monona Drive, was founded in 2004 by Alison Dodge and Lea Wolf.

The business also has two dance studios and a small classroom used for birthing classes and other education classes that can include yoga for mom and baby, children's dance, breast feeding, newborn care and co-parenting.

The business was originally located on Atwood Avenue but moved to Monona Drive in January 2010.

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Send retail-related tips and story ideas to badams@madison.com or call Barry Adams at 608-252-6148.

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Barry Adams covers regional and business news for the Wisconsin State Journal.