Madison-based EatStreet and Yelp have teamed up to bring online ordering to more of Yelp’s restaurants and their customers.
Customers can now order food directly from many more restaurant pages on Yelp, courtesy of EatStreet’s integration into the Yelp platform.
Restaurants benefiting from the new capabilities are in major metropolitan centers such as New York and Chicago, as well as EatStreet’s key markets, including Madison and Iowa City, Iowa.
San Francisco-based Yelp operates an online urban guide and business review site.
“Yelp is a respected brand and a great company,” said EatStreet CEO Matt Howard. ... “We’re very excited to bring this added value to our restaurants across the country, and enable them to reach new customers at no extra cost.”
EatStreet -- an online and mobile phone food-ordering service -- is now partnered with more than 10,000 restaurants in 1,100 cities. The company expects to provide service to 15,000 restaurants by year’s end.