The battle for convenience store customers in Madison is about to get another player.
Kwik Trip's purchase of PDQ has created a wave of remodeling for the La Crosse-based convenience store company and is ratcheting up the quest for market share against other companies such as Kelley's Market, Stop-N-Go, Open Pantry and 7-Eleven.
And now, Casey's General Stores, an Iowa-based convenience store company with a strong presence in southwestern Wisconsin, is poised to join the mix.
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The company has submitted plans with the city of Madison to build a convenience store and car wash beginning in July with the more than 4,600-square-foot store opening in November, according to a land-use application. The business, at 3603 Cross Hill Drive, would employ between 15 and 25 people and be located south of Nelson Road and east of Highway 151 on the city's Far East Side.
Casey's, founded in 1968, is a publicly traded company based in Ankeny, Iowa. In December, the company reported that it now has more than 2,000 stores in 16 states and that it has 200 more stores planned or under construction, including its first stores in Michigan and Ohio. The company touts its made-from-scratch pizza, donuts and made-to-order sub sandwiches. Casey’s is currently the fourth-largest convenience store chain, and the fifth-largest pizza chain in the U.S.
In Dane County, Casey operates stores in Verona, Belleville and DeForest.