Casey's plans Madison store

Iowa-based Casey's General Stores has announced plans for a 4,600-square-foot conveneince store and a car wash on Madison's Far East Side. If the store is approved by the city, it would be the first in Madison and the fourth in Dane County joining others in Verona, above, Belleville and DeForest.

The battle for convenience store customers in Madison is about to get another player.

Kwik Trip's purchase of PDQ has created a wave of remodeling for the La Crosse-based convenience store company and is ratcheting up the quest for market share against other companies such as Kelley's Market, Stop-N-Go, Open Pantry and 7-Eleven.

And now, Casey's General Stores, an Iowa-based convenience store company with a strong presence in southwestern Wisconsin, is poised to join the mix. 

Casey's plans Madison store

Casey's General Store is proposing a 4,600-square-foot convenience store and car wash for Madison's Far East Side. It would be similar tho this Casey's in Verona.

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The company has submitted plans with the city of Madison to build a convenience store and car wash beginning in July with the more than 4,600-square-foot store opening in November, according to a land-use application. The business, at 3603 Cross Hill Drive, would  employ between 15 and 25 people and be located south of Nelson Road and east of Highway 151 on the city's Far East Side.

Casey's plans Madison store

Casey's General Stores operates more than 2,000 convenience stores and is known for its fresh-baked pizza.

Casey's, founded in 1968, is a publicly traded company based in Ankeny, Iowa. In December, the company reported that it now has more than 2,000 stores in 16 states and that it has 200 more stores planned or under construction, including its first stores in Michigan and Ohio. The company touts its made-from-scratch pizza, donuts and made-to-order sub sandwiches. Casey’s is currently the fourth-largest convenience store chain, and the fifth-largest pizza chain in the U.S.

In Dane County, Casey operates stores in Verona, Belleville and DeForest. 

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Send retail-related tips and story ideas to badams@madison.com or call Barry Adams at 608-252-6148.