Kendric Pryor photo

UW wide receiver Kendric Pryor scores on a reception against Michigan on Nov. 18 at Camp Randall Stadium. The game had a season high of 71,264 tickets used, but that was lower than Badgers home games against the Wolverines in previous seasons.

The season-long 100th birthday celebration of Camp Randall Stadium brought a perfect 7-0 home record by the University of Wisconsin football team but a return to an average level of ticket usage.

While the Badgers had an announced home attendance average of 78,824 in 2017, only 84 percent of those tickets were used.

That's according to the number of tickets scanned at Camp Randall entrance gates, figures that have been kept by the UW Athletic Department for the past 12 years.

In six home games in the 2016 season, 87 percent of tickets that were either sold or distributed ended up being used. That rate was near the high end of the range recorded since UW started using digital ticket scanners at admission.

The 84 percent figure recorded in 2017 also was the average for the 11 previous seasons.

The number of tickets scanned for games this season ranged from 58,807 for the Oct. 14 game against Purdue to 71,264 against Michigan on Nov. 18. The season average was 66,483.

Camp Randall has a listed capacity of 80,321.

This season was the first under a Big Ten Conference schedule that has West Division teams hosting five league games in odd-numbered years.

Conference games typically draw larger crowds at Camp Randall than those played against non-conference foes, but the addition of that fifth Big Ten game in 2017 didn't seem to make a major impact in ticket usage.

Besides Purdue and Michigan, the Badgers hosted Northwestern (69,718 tickets used), Maryland (66,713) and Iowa (70,794) in league play.

The quality and pedigree of the opponents on the schedule often have a say in the level of ticket usage.

Iowa and Michigan are among a group of five teams that have drawn an average of more than 70,000 tickets used in games at Camp Randall since 2006. (Ohio State, Nebraska and Michigan State are the others.)

The 2017 meetings with the Hawkeyes and Wolverines, however, had lower ticket usage than games against those teams in previous seasons.

The 78,824 announced attendance average — the official statistic, based on the number of tickets sold — at UW home games in 2017 ranked 15th among 131 NCAA Football Bowl Subdivision teams.

UW was fifth in the Big Ten Conference, trailing No. 1 Michigan (111,589), No. 2 Ohio State (107,495), No. 3 Penn State (106,707) and No. 10 Nebraska (89,798).

The national ranking was the Badgers' highest since also ranking 15th in 2011, when the average announced attendance was 79,813.


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