In an effort to create more of a one-stop shopping experience, Ashwaubenon-based retailer Shopko is adding beer to its large format stores.
The company has applied with the city of Madison for licenses to sell beer at its stores at 2201 Zeier Road and 7401 Mineral Point Road. It also notified the city of Monona last week that it planned to submit an application for the Shopko store at South Towne Mall, said Joan Andrusz, Monona’s city clerk.
information about whether Shopko has applied for a license to sell beer in Beaver Dam was not available Sunday.
Under the proposals, no coolers would be installed. Instead, room-temperature beer would be sold on pallets.
“We’re doing this because our customers have asked for it,” said Michelle Hansen, a company spokeswoman. “We’re trying to do it in as many locations as possible.”
Shopko has 360 stores in 24 states. They include 131 large-format Shopko stores that range in size from about 80,000 to 100,000 square feet and 219 Shopko Hometown stores that are typically about 35,000 square feet and located in smaller communities like Waupun, Reedsburg and Columbus. In Wisconsin, Shopko has 51 big box stores and 24 Hometown locations.
Hansen said most Hometown stores, a concept launched in 2012, applied and received licenses to sell beer, liquor and wine when they were proposed, while most of Pamida’s 193 stores in 17 states had sold alcohol before being purchased by Shopko in 2012. The large format stores, however, will sell only beer.
“It’s just something we realized customers were looking for when they come in and do their shopping,” Hansen said.