UW's new partnership with a sports tech company will give players tools and lessons to use in the NIL marketplace in advance of the anticipated loosening of NCAA restrictions.
Kris Jenner has given her opinion of her eldest daughter Kourtney Kardashian's romance with Travis Barker.
A source has claimed Kourtney Kardashian and Travis Barker are considering a "more permanent future" together.
Eco-friendly credit cards are a start, but recycled plastic has downsides. Metal cards and digital wallets help, but ultimately buying less brings bigger change.
When the COVID-19 pandemic hit, communities around the U.S. rallied to help small businesses by launching “shop local” initiatives, purchasing gift cards and starting fundraising campaigns. Now that states have…
There’s been a lot of really good Titletown beer that hasn’t been drunk outside Green Bay these past few years.
Classico was the original fancy supermarket pasta sauce — the "nice" alternative to Ragu or Prego. The branding and design continue to evoke cracked frescoes, a young Al Pacino wandering the Sicilian countryside and stone bridges with a cute old man playing "O Sole Mio" on the organetto. You know, what we Americans think Italy is. Heinz acquired the brand in 2001.
If people feel comfortable connecting with one another online – why do so many social media marketing messages feel automated, disingenuous an…
The company Schroll founded in 2013 as a UW-Madison sophomore is now worth $1 billion. Its customer rewards app is used by more than 7 million people each month.
For several months, the group has been fighting with Kohl's, pushing to nominate nine members to its board that it said could fix its problems.
Reese Witherspoon has been named the brand ambassador for clean beauty brand Biossance.
TV star Kim Kardashian West is reportedly planning to launch a new brand.
What will it take for Madison’s business owners of color to see their dreams through the pandemic and sustain them through the next crisis?
The new version of the potato-shaped plastic toy, now simply called Potato Head, will appear on boxes this year.
VNM USA, which began with wild “guerilla marketing” tactics such as dressing up as the Power Rangers on the UW campus, has been acquired by the Los Angeles-based multinational entertainment firm ONE Entertainment Group.
Almost six months after NessAlla declared banktruptcy, the company has new ownership and is working on a re-brand.
Known for its yearly ChocolateFest event, Burlington is considering dropping its "ChocolateFest U.S.A." slogan and rebranding the community to project a new image.
David Beckham has invested in Cellular Goods, a skincare company which uses cannabis in its products.