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When it comes to media, bigger is not better. And when it comes to the control of the infrastructure of how we communicate now, the trend toward extreme bigness — as illustrated by Comcast’s plan to buy Time Warner Cable and create an unprecedented cable combine — is accelerating at a dangerous pace.

In the aftermath of a federal court decision striking down the “net neutrality” protections that were developed to maintain an open and freewheeling discourse on the Internet, and with journalism threatened at every turn by cuts and closures, the idea of merging Comcast and Time Warner poses a threat that ought to be met with official scrutiny and grass-roots opposition.

The point of the free-press protection that is outlined in the First Amendment to the U.S. Constitution is not to free billionaire media moguls and speculators to make more money. The point is to have a variety of voices, multiple entry points for multiple points of view, and a communications infrastructure that fosters debate, dissent and democratic discourse.

When media conglomerates merge, they do not provide better service or better democracy. They create the sort of monopolies that constrain America’s promise. Franklin Delano Roosevelt was right when he decried “concentration of economic power in the few” and warned that “business monopoly in America paralyzes the system of free enterprise on which it is grafted, and is as fatal to those who manipulate it as to the people who suffer beneath its impositions.”

Merging the two largest cable providers is a big deal in and of itself — allowing one company to become a definitional player in major media markets across the country — but this goes far beyond cable. By expanding its dominance of video and Internet communications into what the Los Angeles Times describes as a “juggernaut” with 30 million subscribers, the company that already controls NBCUniversal could drive hard bargains with content providers. It could also define the scope and character of news and public-service programming in dozens of states and hundreds of major cities — including Chicago, Los Angeles, Philadelphia, New York City and Washington, D.C.

That’s too much power for any one communications conglomerate to have, especially a corporation that has been on a buying spree. Comcast already controls a broadcast and cable empire that includes NBC, CNBC, MSNBC, the USA Network, Telemundo and other networks.

It’s bad for consumers.

“In an already uncompetitive market with high prices that keep going up and up, a merger of the two biggest cable companies should be unthinkable. The deal would be a disaster for consumers and must be stopped,” says Craig Aaron, the president of the media-reform group Free Press.

It’s bad for musicians, documentarians and other creators.

“Comcast’s proposed takeover of Time Warner would give one company incredible influence over how music and other media is accessed and under what conditions,” says the Future of Music Coalition’s Casey Rae, who noted “the ever present danger of a huge corporation like Comcast — which already owns a major content company — disadvantaging competition or locking creators into unfair economic structures.”

And it is bad for the democratic discourse of a nation that was founded on the premise — as stated by Thomas Jefferson — that: "No experiment can be more interesting than that we are now trying, and which we trust will end in establishing the fact that man may be governed by reason and truth. Our first object should therefore be to leave open to him all the avenues to truth. The most effectual hitherto found is the freedom of the press.”

The idea that “all the avenues to truth” would be controlled by a monopoly, a duopoly or any small circle of multinational communications conglomerates is antithetical to the understanding of the authors of a free press, and of its true defenders across the centuries.

So, yes, U.S. Sen. Al Franken, D-Minn., is right : “There’s not enough competition in this space; we need more competition. This is going in the wrong direction.”

Franken has urged the U.S. Department of Justice, the Federal Trade Commission and the Federal Communications Commission “to act quickly and decisively to ensure that consumers are not exposed to increased cable prices and decreased quality of service as a result of this transaction."

The FCC, in particular, has broad authority to weigh telecommunications industry mergers, with an eye toward determining whether they are in the public interest. And the antitrust lawyers at the Department of Justice also have considerable authority to act.

But challenges to this proposed merger must also come from the congressional watchdogs over consolidation and monopoly issues. “Stopping this kind of deal is exactly why we have antitrust laws,” says Free Press’ Aaron.

The congressional role cannot be underestimated. The Department of Justice and the FCC get cues from Congress. And the voices of savvy legislators such as Wisconsin Sen. Tammy Baldwin will play a critical role in determining whether this merger goes forward.

Some of the initial signals have been good.

“This proposed merger could have a significant impact on the cable industry and affect consumers across the country,” said Minnesota Democrat Amy Klobuchar, the chair of the Senate Antitrust Subcommittee, who announced: “I plan to hold a hearing to carefully scrutinize the details of this merger and its potential consequences for both consumers and competition.”

The ranking Republican on the committee, Utah Sen. Mike Lee, supports the review, as did public interest groups ranging from Public Knowledge to Consumers Union.

But hearings will not be enough. The Senate, in particular, must send clear signals.

Former FCC Commissioner Mike Copps is precisely right when he observes that the idea of creating an even larger telecommunications conglomerate “is so over the top that it ought to be dead on arrival at the FCC.”

Copps, who now serves as a special adviser to Common Cause’s Media and Democracy Reform Initiative, is equally right when he says: “The proposed deal runs roughshod over competition and consumer choice and is an affront to the public interest.”

But the public interest will only prevail if the public, and its elected representatives, raise an outcry in defense of the robust competition that opens “all the avenues to truth.”

John Nichols, associate editor of the Capital Times, is a co-founder of Free Press and the co-author (with Robert W. McChesney) of the award-winning study of media policy and democracy, "The Death and Life of American Journalism" (Nation Books). jnichols@madison.com and @NicholsUprising

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