Soyeon Shim (copy)

Soyeon Shim

We asked Madison doers: What’s your bright idea for 2015? Soyeon Shim is dean of UW-Madison's School of Human Ecology. Find all of the 2015 bright ideas compiled here.


Imagine a world where all women were granted universal human rights, a world where all women had an opportunity to pursue financial success and leadership.

We at the UW School of Human Ecology, the Global Health Institute and Gender and Women’s Studies believe that in the not too distant future such a world could become a reality. That’s why we have joined forces to promote a new campus-wide initiative we’re calling “4W”— shorthand for Women, Well-being, Wisconsin, the World (sohe.wisc.edu/4w). We hope to jumpstart a social transformation that will put an end to age-old biases and a status quo that permits atrocities such as the enslaving and sex-trafficking of women and young girls.

Already, we’ve begun efforts to establish micro-enterprise projects that will help disadvantaged women gain economic power. And we’ve also backed programs that teach young people about the importance of equality in relationships.


We’d like to hear your bright ideas as well. Please share them with us by leaving a voicemail at 608-252-6435 or tagging them on Twitter or Facebook with #CTbrightideas.

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