Try 3 months for $3

For the first time in 14 years, the Mifflin Street Block Party will have a sponsor to organize the annual end-of-the school year fete.

But city officials said the addition of food vendors and entertainment will not turn the Downtown street into a beer garden and the same rules apply about where people can and can't down a beer.

Open intoxicants on streets, sidewalks or terraces are not allowed elsewhere in the city and "Mifflin Street on May 2 is no exception to that," said Lt. Kristen Roman with the Madison Police Department.

On Wednesday, Madison officials approved the street-use application by DCNY Pro, a local music and event promotion company run by Ny Bass and Dave Coleman.

Officials are still waiting for the certificate of insurance before everything is final, but "I have every reason to expect that will happen," said Joel Plant, assistant to Madison Mayor Dave Cieslewicz.

The event's sponsorship came together at the last minute. UW-Madison student radio station WSUM-FM (91.7) got involved in the event just last week, said manager Dave Black.

They'll provide the soundstage and private security, freeing up DCNY Pro to focus on food vendors, trash cans, T-shirt sales and insuring the event.

The soundstage will be on the northeast corner of West Mifflin and North Bassett streets and will feature music spun by disc jockeys, not live bands.

Friends of Madison Student Radio, a private foundation, will provide the funding, roughly $6,000, Black said.

"UW comes out looking good, without having to take any liability," Black said.

According to the application, the 400 and 500 blocks of West Mifflin Street and 10 and 100 blocks of North Bassett Street will be closed from 7:30 a.m. until 9 p.m., with the party running from noon until 7 p.m.

The event is expected to cost the city between $50,000 and $75,000 - mostly in police overtime.

About 120 police officers and staff will be on hand Saturday and police said more signs will be posted this year making rules of the event clear to the estimated 15,000 who will attend.

"The greatest factor (in the number of revelers) will be the weather," Roman said. "And the weather looks good."

Subscribe to Daily Headlines

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.