CASHTON — A photo of 30 high-heel-shoe-shaped cupcakes that Amanda Amundson made at Grandma’s Bakery was an Internet sensation in July.
The photo generated 2.8 million views of the Cashton bakery’s Facebook page last month.
Internet users from as far away as New Zealand and Australia posted comments after Amanda’s photo of her cupcakes was posted July 3 and went viral.
It was the first time she had made shoe cupcakes. A customer had seen a photo of similar cupcakes online and asked Amanda to give it a try. She made her version with a cupcake, a Milano cookie for the sole, a Pirouette rolled wafer for the heel and frosting.
Since then, the Cashton bakery had received orders not only from area residents but from people in far-away places calling to ask whether the bakery can ship shoe cupcakes to them.
“A lady from California called yesterday and asked if we could ship some to Hawaii,” Amanda said. “I don’t know how we’d do that.” But she has told callers how to make the cupcakes.
Amanda and her mother, Lori Amundson, opened their bakery in 2008 in the former The Town Line café location at 30063 Hwy. 27 in Cashton.
Decorated cakes have become a major part of the bakery’s business, and Amanda takes a photo of each one. She sends the photos to her brother, Jeremy, who posts what he thinks are the most interesting ones on the bakery’s Facebook page.
“We started making cakes about a year after we opened,” said Amanda, who does the cake decorating. Her mother makes the bakery’s breads and buns, and the two women both make other products.
“I enjoy decorating cakes,” Amanda said. “It’s neat to make a birthday cake for someone — they’ll be excited about it, especially children.”
The bakery opened during an economic downturn, but sales have increased each year. “I think it’s because people are more familiar with us” and Amanda’s cakes, Lori said.
Grandma’s Bakery also makes pies, dessert bars, doughnuts and several varieties of cookies. The most popular are frosted cashew cookies, molasses cookies dipped in white chocolate and chocolate chip cookies.
The bakery also makes its own lefse, with fresh potatoes and not potato flakes, during the holiday season. Other Norwegian specialties for the holidays include rosettes, sandbakkels and krumkakes.
Sub sandwiches, wrap sandwiches and soup also are available at Grandma’s Bakery. “It’s a big seller in the winter,” Amanda said of soup.
The bakery can seat up to 12 people inside, but most of its business is take-out.