Q: What time of year can you get the cheapest rates on hotels in Madison?
A: Hotel rates fluctuate throughout the seasons and even throughout the weeks, but Zach Gillis, director of sales at Hampton Inn and Suites Madison Downtown, said travelers coming to Madison in the winter months could see more amenable prices than those coming during summertime.
“In the summer and fall, there tends to be more travelers because there are more events, conferences and activities taking place in Madison,” Gillis said. “The increase in business and leisure travelers increases lodging demand in the city, which in turn generally drives higher rates.”
Freezing temperatures and the possibility of snowstorms can prevent businesses and travelers from holding or coming to events in the winter, but the generally pleasant weather in summer and fall can entice those looking to travel and book a room, Gillis said.
The day of the week a visitor books a room could also affect the price, Gillis said. A room booked on a Sunday night might cost significantly less than a room on a Tuesday or Wednesday that same week.
“Generally, this is due to Sundays having lower travel demand and mid-week days having higher demand,” Gillis said.
To get the best rates, Gillis said it is best for travelers to book in advance.
“While it is possible to score a good deal last minute, visitors risk having less favorable options and higher rates if they wait too long to book rooms,” he said.
— Shelley K. Mesch