Since Instagram launched in 2010, it's gone from a simple photo-sharing app to a platform that can reach hundreds of millions of followers. Today, more than 1 billion users around the world use Instagram to connect with friends, get photo inspiration, and catch up with their favorite stars. Social media can make or break celebrities, and now, Instagram reigns as king.
Today, being a star goes far beyond the red carpet and silver screen. Fans expect their favorite celebrities to give them a peek into their personal lives on social media, particularly on Instagram. There, celebs post about everything from upcoming events to album releases to their latest outfits and their fabulous vacations. Some bold ones even take to Instagram Live to interact with fans in real time. Gaining more followers is both a science and an art. It takes more than just being famous alone, though that certainly helps. Photos have to be edited well and captions have to be composed thoughtfully, the content has to be on point, and the user has to react to followers and commenters in an on-brand way.
Running a popular Instagram account takes a lot of work, but it can translate to serious cash for those who are willing to take sponsorship deals. Instagram's most-followed celebs make hundreds of thousands—or even up to a million dollars—per sponsored post.
Which celebrities have surpassed the rest of the app to reign Instagram? Stacker has compiled a ranking of the app's most-followed stars. This list uses data from Trackalytics pulled on May 1, 2019, and is ranked by number of followers. Only accounts for human celebrities—rather than brands, companies, and the like—appear on this list. In addition to listing the number of each star's followers, this list also includes the number of accounts each celeb follows and the number of total posts that appear on their Instagram account.
Read on to find out which of your favorite stars made the cut.
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