
Steve Schmitt, of Madison Mallards and The Shoe Box fame, opened Rookies 25 years ago.
Rookies Food & Spirits, known for its whiffle ball field in back, is closing June 30 after 25 years.
The bar and grill, which sits on Highway 14 between Black Earth and Mazomanie, has a replica of a big-league ballpark, where customers can swat a whiffle ball 110 feet and put it over the wall when the wind is blowing out.
The restaurant's owner, Steve Schmitt, 76, has owned the Madison Mallards amateur baseball club since 2001, and the popular shoe store, The Shoe Box in Black Earth, since 1975. He's also one of four owners of Forward Madison FC, the local professional soccer team.
"COVID got us," Schmitt said. "We were trying to regroup after COVID and we never could. We can't get line cooks, we can't get waitstaff. I just know that in the restaurant business many restaurants are closing, losing hours, dropping days that they're open."
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The restaurant's interior is festooned with sports memorabilia and television sets.
He said Rookies has been a work-in-progress for the past three or four years and whoever buys it can keep the same theme or do something else. "I'm sure it'll do well."
These days, Schmitt spends most of his time at Sports Treasures Plus in Stoughton, where he sells vintage sports trading cards, bobblehead dolls and other sports memorabilia. "I must say it’s pretty cool, it's mind-boggling," he said.
At Rookies, sports memorabilia and TVs overwhelm every inch of the restaurant, washrooms included. The ladies' and men's rooms buzz with ESPN.
Schmitt calls Rookies "the tip of the iceberg" compared to his Stoughton store.

Rookies Food & Spirits sits on Highway 14 between Black Earth and Mazomanie.
Rookies has provided "25 years of fun and and excitement" for him, Schmitt said, noting that its whiffle ball field is the only one in the country with artificial turf.
He said he's also busy with the Mallards. He's been to 755 Mallards games since 2001, only missing five games in 21 years.
Schmitt has four grandchildren who are involved in college and high school sports. He said he doesn't miss any of their high school games, while the college games are a little harder to attend.
He said he's not at Rookies often, but has great memories of all of the weddings, the proposals, and the many funeral receptions there.
"Families would gather because it was the dad's or the grandpa's favorite place. That's heartwarming," he said.

Rookies Field is a scaled-down version of a major league baseball park located behind the restaurant.
Whiffle ball is played with a big plastic bat and a plastic ball, so there's not a lot of danger involved, Schmitt said. "It's pretty darn safe."
"It's just been a cool, wholesome family run for 25 years," he said. "It's been wonderful."
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Taqueria Los Atlantes

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Golden Nest Pancakes & Cafe

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Hot Lunch

Hot Lunch opened in the former Forequarter space on East Johnson Street, which was briefly home to Hone.
Zippy Lube Coffee, Donuts, and Fried Chicken

Zippy Lube Coffee, Donuts, and Fried Chicken, from Benjamin Altschul ("Tip Top Tavern") opened on Madison's North Side.
Tacos El Capi

Tacos El Capi from Paul Hernandez opened on East Washington Avenue in what had been People's Bakery.
Good Co. at Pioneer Pointe

Good Co. at Pioneer Pointe in Verona, from the same group that opened The Ready Set in Oregon.
The Bubbling Teapot

The Bubbling Teapot opened on East Johnson Street where Jade Mountain Cafe was.
Sabores Fusion Grill

Sabores Fusion Grill, a new State Street spot from the former chef at the old Dobhan and Chautara restaurants.
Nori Sushi & Grill

Nori Sushi & Grill opened in Fitchburg selling rolls by the piece.
North Shore Pizza and Subs

North Shore Pizza and Subs opened in the former Rossi's Pizza & Vintage Arcade in Monona.
Sookie's Veggie Burgers

Sookie's Veggie Burgers opened on State Street in what had been Koi Sushi.
Turn Key

Turn Key, from the owners of Settle Down Tavern, opened on East Washington Avenue where Pasqual's used to be.
La Pollera Colombiana Restaurant

La Pollera Colombiana Restaurant. This Colombian restaurant opened on East Washington Avenue in the former OM Indian Fusion Cuisine.
Eno Vino Waunakee

Eno Vino opened in Waunakee, a third Eno Vino restaurant for the upscale Madison-based Cobalt Restaurant Group.
BigSur Cantina

BigSur Cantina opened on Madison's Far West Side in the place of Martin O'Grady's Irish Pub.
Amara

Amara, from Rule No. One Hospitality Group, which manages Merchant and Lucille, opened at Hilldale in the former Pasqual's spot.
SASS Sauce + Shells

SASS Sauce + Shells opened on the Capitol Square from the owners of Tutto Pasta on State Street. It's in the former Merci space.
The Borough Beer Company & Kitchen

The Borough Beer Company & Kitchen on Park Street picks up where Rockhound Brewing Company left off.
Taza

Taza, a Mediterranean restaurant, opened in Middleton where the original Compadres Mexican restaurant was before it moved.
Swagat Sun Prairie

Swagat: The Indian restaurant on Madison's Far West Side got a Sun Prairie spot.
Little John's Lunchbox

Little John's Lunchbox, a self-serve cafe in the Madison Children's Museum is an introduction to Chef Dave Heide's pay-what-you-can concept.
AzTec Taqueria

AzTec Taqueria, a California-style, counter-service restaurant, opened in Verona.
Mishqui Peruvian Cuisine

Mishqui Peruvian Cuisine opened on Monona Drive in the former Rosie's Coffee Bar & Bakery.
Dirty Dog Taphouse

Dirty Dog Taphouse, the area's first self-serve taproom, opened in New Glarus.
Ollie's

Ollie's opened in place of Liliana's Restaurant in Fitchburg. A second restaurant in the divided space is in the works
Forward Craft & Coffee

Forward Craft & Coffee, a beer and coffee shop, opened where Barriques Coffee Roasters and Café was on Atwood Avenue.
Jacknife

Jacknife, a fast-casual sushi spot from the owners of RED, opened on East Washington Avenue.
The Ready Set

The Ready Set opened in the former Charlie's on Main in Oregon. Nate Herndon, Promega's former culinary director, is one of the partners.
FreshFin Poke Hilldale

FreshFin Poke, with five shops in the Milwaukee area and one near the UW-Madison campus, opened a restaurant at Hilldale.
Mom's Bar

Mom's Bar opened on University Avenue in the old Karaoke Kid.
Prost!

Prost!, a German-style beer hall opened on East Washington Avenue.
Tucumã

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Northstreet

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La Taguara

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Far Breton Bakery

Far Breton Bakery opened in a space next to the former New Orleans Take-Out on the Northeast Side and will eventually expand into that space, too.
Dagu Rice Noodle

Dagu Rice Noodle, a small chain, opened at 604 University Ave. after a brief appearance by Yummy Noodle.
Read more restaurant news at:Â go.madison.com/restaurants
"Families would gather because it was the dad's or the grandpa's favorite place. That's heartwarming."
Steve Schmitt, who plans to close Rookies Food & Spirits on June 30.