Skip to main content
You have permission to edit this article.
Edit
'Squid Game' is Netflix's 'biggest ever' series launch. Here's why.
0 Comments
spotlight AP

'Squid Game' is Netflix's 'biggest ever' series launch. Here's why.

  • Updated
  • 0

Hit South Korean show "Squid Game" has officially become Netflix's biggest original series launch, the streaming service said on Wednesday. Flora Bradley-Watson reports.

"Squid Game" — a fictional drama from South Korea — is Netflix's "biggest-ever series at launch," the streaming company exclusively told CNN on Tuesday.

The dystopian series, in which contestants who are deeply in need of money play deadly children's games to win cash prizes, has been viewed by 111 million accounts since debuting on Netflix Sept. 17.

To give that number some context, Netflix announced earlier this year that 82 million households watched "Bridgerton" in the first 28 days following its Christmas debut. "Squid Game" surpassed that number in a shorter amount of time.

The series is No. 1 on Netflix's Top 10 lists in 94 countries around the world. It's the platform's first-ever Korean series to reach No. 1 in the United States.

The numbers speak to the sheer size of "Squid Games'" popularity and the speed at which it took off. But Netflix's — and all streaming services' — ratings data comes with some important caveats.

Exclusive: Squid Game is Netflix's 'biggest ever' series launch

"Squid Game" — a fictional drama from South Korea — is Netflix's "biggest-ever series at launch," the streaming company exclusively told CNN Tuesday.

For starters, these numbers are from Netflix itself and have not be vetted by any outside sources. Also, that 111 million figure doesn't mean everyone watched the series from start to finish. It is based on Netflix's metric of accounts watching at least two minutes of the series.

Regardless of Netflix's often opaque accounting of its shows' popularity, the important context is that the streaming giant's competition is growing fiercer by the day, and "Squid Game" shows Netflix remains on top for a reason.

For investors, as long as Netflix keeps adding subscribers, Wall Street will likely continue to be happy. "Squid Game" has hit the zeitgeist in a significant way, and buzz is the best means to attract new subscribers and keep current ones happy. The series has also earned great reviews, garnering a 91% score on Rotten Tomatoes.

Like many top streaming series, "Squid Game" has become a pop culture phenomenon. The series has generated memes and even Halloween costume ideas.

The success of "Squid Game" speaks to Netflix's ability to craft a worldwide hit. Netflix has 209 million subscribers and the company has worked to reach audiences on a global scale.

"When we first started investing in Korean series and films in 2015, we knew we wanted to make world-class stories for the core K-content fans across Asia and the world," said Minyoung Kim, Netflix's vice president of content for Asia Pacific, excluding India. "Today, Squid Game has broken through beyond our wildest dreams."

"'Squid Game' gave [Netflix] more confidence that our global strategy is going towards the right direction," Kim told CNN.

***

The-CNN-Wire

™ & © 2021 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.

0 Comments

Stay up-to-date on what's happening

* I understand and agree that registration on or use of this site constitutes agreement to its user agreement and privacy policy.

Related to this story

Most Popular

  • Updated

Angie is a successful surgeon in New York City but finds herself wondering what her life would be like if she had married her former boyfriend Tyler, who is now a successful sportscaster. She takes the train home after work one night but instead of arriving at her apartment in Yonkers, she somehow finds herself transported to her hometown in Connecticut 10 years in the past. At first, she's naturally disoriented by her unexpected time travel but slowly acclimates. With the advice of the train's enigmatic conductor (Lloyd), Angie navigates her visit to this Christmas past. As she works to figure out how to get back to the future, Angie has the chance to reconnect with her family and longtime friend Ben; she even teams up with her sister Kristen to help her parents, Evelyn and Marty, rekindle their romance. Along the way, Angie gains a new perspective and discovers what — and who — is truly important to her.

  • Updated

Vanessa has never had a real family to celebrate with during the holidays, but when she receives the results from her family tree DNA test, she discovers a family she didn't know existed. Richard, her biological father, invites her to spend the Christmas weekend with him and his family. Richard asks a family friend, Kris, who joins them every Christmas, to pick her up on his way. Kris knows all the details of her new family and helps break the ice when she meets Richard's wife and their three children for the first time. It's a bit uncomfortable at first but the family takes part in their Christmas traditions. As the weekend progresses, Vanessa meets her grandmother and other relatives, and even helps her little sister overcome stage fright before performing at the Christmas pageant. Vanessa is having a wonderful time getting to know her new family until she gets a message from the DNA testing company with some surprising news that she worries may jeopardize her holiday.

Get up-to-the-minute news sent straight to your device.

Topics

News Alerts

Badger Sports

Breaking News

Crime

Politics