Steenbock’s on Orchard, an upscale restaurant inside the Discovery Building on the UW-Madison campus that closed for almost two years during the pandemic, has started drawing customers with its happy hour.
In the past, the Food Fight restaurant at 330 N. Orchard St., could only serve beer and wine but this year was given permission by the university to carry a full list of spirits, said Jordan Bright, a managing partner for the restaurant group.
With that, Bright said the restaurant had a need for a happy hour.
Bright said they’re “trying to get researchers from different departments together outside of the office. And it seems to be working pretty well.”
Steenbock’s gets some outside business, but its base is the researchers in the building, and professors in the area. “Anyone in walking distance,” he said.
Bright said the restaurant is drawing a decent number of students, which wasn’t the case before the pandemic.
“We have a mix of professionals, young professionals, but then also that student population, so we wanted to make sure there was something for everyone,” he said.
Steenbock’s had been doing some catering but reopened in April for lunch and dinner with a more approachable menu, a license to serve cocktails and a generous happy hour from 3 to 7 p.m. during the week.
The restaurant is open Monday through Friday, 11 a.m. to 7 p.m.
“It’s kind of our first semester back,” Bright said.
With college students returning to school after the pandemic interruption and researchers working on campus again, Bright said Food Fight wanted to try something new, and has started to build a happy hour business with half off glasses of wine and certain cocktails, and half off select food items, including smash burgers and appetizers.
The menu has six starters, including a spicy red curry squash soup and spiced beef and lamb meatballs; four salads including a roasted mushroom Caesar; six sandwiches, including hot chicken, roasted pork belly porchetta, and a squash melt; and four entrees, including grilled Arctic char on romesco sauce, and grilled top sirloin with housemade frites.
Bright said the space got a significant facelift during the pandemic, with new floors, new furniture, and an expanded bar now that the restaurant can serve cocktails.
“The space looks beautiful and we feel like we’re kind of starting fresh again,” he said.
When Steenbock’s on Orchard opened in 2011, shortly after the building did, it was a fine-dining restaurant, but soon became more laid back.
It’s named for Harry Steenbock, a UW-Madison biochemistry professor and founder of the Wisconsin Alumni Research Foundation.
Food Fight also runs Aldo’s Cafe, a coffee shop, in the building.
Bright said Steenbock’s has done a handful of trivia nights that have been growing every week. They’ll wrap up before Thanksgiving, on Nov. 23, and go on hiatus until students return for spring semester.
Trivia is held from 4:30 to 6:30 p.m. on Wednesdays, and last week’s drew nine groups of two or three players. Participants can win Food Fight gift cards, but the prizes will change throughout the year, Bright said.
While trivia will take time off, the restaurant will remain open during UW’s winter break.
There’s free parking in Lot 13. Customers just need to give restaurant staff their license plate number.
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Wisconsin State Journal feature writer Samara Kalk Derby writes about the arts and brings you the latest news on the Madison area's eclectic restaurant scene. She can be reached at firstname.lastname@example.org or 608-252-6439.