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Editorial: Give to local nonprofits today through The Big Share

Editorial: Give to local nonprofits today through The Big Share

2018 Big Share

Today, March 6, is the fourth annual Big Share — a day of online giving that helps make our community more just, equitable and environmentally sustainable. Contributions collected today fund the work of the nearly 70 local nonprofit groups that belong to Community Shares of Wisconsin.

It's easy to participate. Go to There you'll see profiles of the participating nonprofit members. It's a great way to learn about many groups in the Madison area that are working on behalf of the community.

Among the many nonprofits taking part are ABC for Health, Clean Wisconsin, End Domestic Abuse Wisconsin, Madison Area Community Land Trust, League of Women Voters, Physicians for Social Responsibility, REAP Food Group and Wisconsin Democracy Campaign. 

There's a new aspect to the Big Share this year: a highlight on black- and brown-led organizations working to reduce racial disparities and advance equity. The groups are part of Community Shares' Inspiring Voices program. Those nonprofits include: Positive Women for Change, Mentoring Positives, Orgullo Lantinx LGBT+ of Dane County, Building Bosses and Lilada’s Living Room.

On The Big Share's website, it's easy to compare and contrast, pick out organizations you'd like to support, and donate with a click and a credit card. It's one-stop shopping.

Part of what makes the Big Share unique is that many of the nonprofits use social media to create a buzz by advertising free community events and offering prizes. Some groups have enlisted major donors to match contributions dollar for dollar, doubling their impact. 

Last year's event raised over $322,000 from nearly 2,800 donors. It provided a huge boost to the participating organizations.

Community Shares, the umbrella group for the nonprofits and host of The Big Share, provides training sessions and ongoing assistance year-round to the local groups in areas like fundraising, video production and communications with the help of community partners like the Madison Community Foundation. The training programs are offered in conjunction with Madison Commons and the UW School of Journalism and Mass Communication. 

Take advantage of the opportunity today to learn about some the organizations at work in our community and to help them out. 

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