Say you’re not a huge fan of Gov. Scott Walker and would prefer not to spend money to help the Koch brothers bankroll his campaign — or the campaigns of other conservative politicians.
Now, a new phone app lets shoppers swipe a product to determine who owns the company that made it, allowing a more informed buying decision.
Scan a product and Buycott will quickly display the item’s corporate family tree.
But the app also allows shoppers to select products made by companies that reflect their values. For example, there is a Buycott campaign encouraging shoppers to support brands like Starbucks that have come out for gay marriage.
Buycott doesn’t have data for every product out there, of course, but it’s encouraging users to start inputting names of items the app doesn’t recognize.
For cause-minded consumers, it could add considerable time to the shopping trip but might turn up some unexpected connections.