Wisconsin Gov. Scott Walker addresses abortion in a new ad that's simple and understated.
It's a direct response to increased involvement of the pro-choice political action committee EMILY's List in the governor's race.
The ad takes a different tone from other Walker spots: there's no music and no mention of Democratic challenger Mary Burke as the governor addresses the camera.
"Hi, I'm Scott Walker. I'm pro-life," he says. "But there’s no doubt in my mind the decision of whether or not to end a pregnancy is an agonizing one. That’s why I support legislation to increase safety and to provide more information for a woman considering her options. The bill leaves the final decision to a woman and her doctor. Now, reasonable people can disagree on this issue. Our priority is to protect the health and safety of all Wisconsin citizens."
A press release announcing the ad says "special interests from Washington, D.C., are spending millions of dollars to distract voters from Governor Walker’s positive record and Wisconsin’s improving economy which have helped to create more than 100,000 new jobs and 25,000 businesses over the last four years."
Walker has signed some of the most aggressive anti-abortion measures in the nation into law while in office, including a bill that requires women to undergo ultrasound exams before getting abortions and mandates that doctors who perform abortions have admitting privileges at a hospital near their clinic. The admitting privileges portion of the law is currently blocked by a court decision.
Since he took office in 2011, at least 11 policy changes through eight laws have been passed that limit women’s access to reproductive health care and equal pay.
As a result, pro-choice advocates have made Walker a target for 2014.
EMILY's List launched its first ad of the race earlier on Monday. The spot features a nurse practitioner named Meg who says she is outraged by Walker's decisions related to abortion and women's health.
In 2010, Democrat Tom Barrett ran an ad that, like the EMILY's List spot, said Walker "wants to make abortion illegal, even in cases of rape, incest, or to protect the life of the mother."
PolitiFact rated the statement "True," after Walker's then-spokeswoman said the ad accurately stated his position.