Madison-native Grace Wang got the idea for her luxury dog treat company Petphoria after she and Beni, her Yorkshire Terrier, attended a slew of dog-centered events — “anything from barkday parties to bark mitzvahs to yappy hours”— when she lived in Los Angeles. She wanted to bring nice gifts, but when she found the offerings in the treat aisle disappointing.
“It’s nothing luxurious, nothing ready to gift,” Wang said. “That's when I was like, ‘Well, I'm gonna make it happen.’”
Last December, she launched Petphoria with the goal of creating treats with beautiful packaging and quality ingredients. Now, just six months after embarking on this venture, she’s opening a brick-and-mortar shop in one of Madison’s most in-demand retail sites: Hilldale Shopping Center.