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Drivers are digging deeper to pay for gasoline this January, with prices at the pump at record highs for this time of year.

Auto club AAA said Wisconsin drivers are spending an average $3.39 a gallon for regular on Wednesday, up 10.7 cents in one week and 27.3 cents higher than a year ago.

In Madison, gas was selling for $3.33 to $3.49 on Wednesday, according to

The standard reasons for the spike were being given by analysts, including a rise in oil prices to over $102 a barrel, shaky security of the world's oil supplies with violence in Nigeria and threats from Iran, and greater demand for oil in China.

Bloomberg/Business Week reported that Americans continue to buy less gas, with demand down 3.3 percent compared to last year.  

Madison area drivers were spending the most for gas of state drivers at  $3.414 a gallon, AAA said.

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In the five other metro areas surveyed by AAA in Wisconsin, La Crosse had the lowest average price for regular at $3.339 a gallon, followed by Milwaukee at $3.392, Janesville-Beloit at $3.397, Green Bay at $3.399, and Eau Claire at $3.405.

AAA said the national average for regular was $3.372 a gallon, up 8.4 cents in one week and 28.3 cents a gallon higher than a year ago.

Hawaii had the highest average price for a gallon of regular at $4.032 while Utah had the lowest average at $2.921.