On a recent weekday morning in Elver Park, Andy Gricevich went for a walk in the woods at Elver Park on Madison's west side and found a half dozen good things to eat. 

“Awareness leads to greater care,” Gricevich said of his new foraging business, What Got Gathered, which will stay small and focused. “I want to make sure this stuff keeps growing, and that the area stays unpolluted, so I get clean food.”