Skip to main content
You are the owner of this article.
You have permission to edit this article.
Wienermobile headquarters staying in Madison area after Oscar Mayer closing
editor's pick

Wienermobile headquarters staying in Madison area after Oscar Mayer closing

CARS 4 (copy)

The Wienermobile parked outside Kraft Foods Oscar Mayer in Madison.

Oscar Mayer is leaving Madison next year, but one recognizable piece of the company's branding is scheduled to stay.

The Wienermobiles will still be based out of the Madison area, a Kraft Heinz spokesperson confirmed.

The Hotdogger program, which next month welcomes its new class of recent college graduates to learn the ins and outs of the 27-foot rolling hot dog, will stay here as well.

Parent company Kraft Heinz announced last November that it intended to close the Madison Oscar Mayer headquarters, which has made hot dogs, lunch meats and more here since 1919. The company said last month that operations will start to shut down on June 30 and wrap up by the end of March 2017.

Some jobs are moving to Kraft Heinz's headquarters in Chicago. About 46 salaried employees and 515 hourly plant workers are scheduled to lose their jobs in Madison, according to the company.

Since 2014, a 1988 version of the Wienermobile has been parked as a monument outside the Oscar Mayer plant, 910 Mayer Ave., that will soon go vacant.

Multiple incarnations of the Wienermobile have been on the road since 1936, and the fleet now includes six vehicles.

The two Kraft Heinz employees who run the Hotdogger program have been based in the Madison corporate office and will move to a different Madison-area location when the facility closes, said Jody Moore, head of communications for Kraft Heinz's meat business unit.

More than 40 people are involved in training and preparing the new crews each year, Moore said, in what the company calls Hot Dog High.

When they're not touring the country at up to 1,400 events per year, the Wienermobiles have been headquartered at the plant. They'll also get a new Madison-area home when the plant closes, Moore said.

Share your opinion on this topic by sending a letter to the editor to Include your full name, hometown and phone number. Your name and town will be published. The phone number is for verification purposes only. Please keep your letter to 250 words or less.

Related to this story

Most Popular