A man instrumental to the creation of the Xbox gaming system is coming to Madison early next year.
Robert Bach, former president of the entertainment and devices division at Microsoft, will be speaking to UW-Madison students, youth at the Boys and Girls Club of Dane County and employees at Hardin Design and Development, a local software development company, on January 28, event organizers announced this week.
“He’s a visionary,” said Boys and Girls Club president Michael Johnson, who facilitated the visit. “When I heard him speak, I loved how he talked about organizations creating their ‘North Star,’ and working hard to get where they want to be.”
Johnson met Bach at a national Boys and Girls Club meeting in Seattle earlier this year. After a chat about youth engagement and strategic planning, Johnson insisted that Bach visit Madison to share his insights with Madison students and the city’s burgeoning tech community.
“His work with Xbox was obviously really innovative at the time; that’s certainly very relevant to students here right now,” said Jerry O’Brien, executive director of the Kohl’s Center for Retailing in the School of Human Ecology at the UW-Madsion. Bach will speak to students in the Center for Retailing during his visit.
Bach retired from his position at Microsoft in 2010, and has since been booking corporate, non-profit and academic speaking engagements around the country. He published his first book, “Xbox Revisited: A Game Plan for Corporate and Civic Renewal,” earlier this year.
“His products have shaped the way the programming industry thinks about gaming design,” said Scott Resnick, vice president at Hardin Design and Development. “We are excited to welcome him to Madison.”
Bach’s speaking engagements in Madison will be open to the public, Johnson said. More details will be announced soon.