A South Korean company behind one of the biggest video games of 2017 has opened shop in Madison.
Bluehole is a video game developer best known for the multiplayer action game “PlayerUnknown’s Battlegrounds,” affectionately called PUBG by its fans. Brendan Greene, the creator of PUBG, revealed in an interview in June with the video game website Polygon that Bluehole had a new office in Madison, which would feature 20 people working on the game.
"We’re setting up an office in Madison, Wisconsin so we can employ artists from Montreal and places like that and get them to move down,” he said.
It’s not clear where the office space is, and when precisely it opened. A developer at the office said they weren’t able to comment, given that they were in the throes of an intense production schedule.
However, it does seem as though they are working on highly anticipated new content for PUBG. Greene tweeted some images earlier this month of a new desert map for the game that the Madison team had been working on.
Bluehole released PUBG as an incomplete but playable “early access” game this spring. The title has gone on to sell more than five million copies, and has become the most popular game for gaming fans to spectate on the video streaming site Twitch.
In the game, dozens of players parachute down onto a massive island somewhere in Eastern Europe, about 25 square miles in size, that has seemingly been abandoned due to some catastrophic event. There, players engage in a "Hunger Games"-like deathmatch to be the last man or woman standing. To gain an advantage, players scavenge derelict homes for weapons and ammunition, and look for vehicles like motorcycles and jeeps for traversing the map.
What has helped make the game a hit is that players are forced to encounter one another: The game constricts the legal area of play on the island as time goes by.
Bluehole primarily operates out of Seongnam, a Korean city near Seoul. Prior to PUBG, it mostly made fantasy-inspired "massive multiplayer online role playing games," adventure games similar to "World of Warcraft."