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Evergreen Healthcare

Managing partners of Evergreen Healthcare Partners, from left, Jeff Leach, Rebecca Bottorff, Aaron Friedman and Drew Madden.

There’s a new consulting firm in town for health care providers adopting Epic Systems-style digital records systems — this one with a former president of a major Madison health care startup at its helm.

Evergreen Healthcare Partners entered the market after a group of Madison-based business executives quietly announced its launch via LinkedIn last week. Madison is already a wellspring for companies like Nordic, Bluetree Network and Sagacious Consultants that specialize in electronic medical records consulting. Most are heavily staffed by former Epic employees.

Among the Evergreen's founders is Drew Madden, the former president of Nordic. He left that company in 2016 in the wake of allegations of sexual harassment from that company’s former vice president of marketing, Natalee Cruse. Cruse filed a complaint against the company to the city’s Equal Opportunities Division; the hearing examiner in that case, Clifford Blackwell, still has yet to hand down a decision.

Madden’s new company would directly compete with Nordic, which has achieved a high profile in town for its workforce of 800 employees, its status as one of the country’s “best places to work” and its recognition by the market research group KLAS as one of the more successful Epic-specific consultants in the industry.

Evergreen’s website describes the company as an advisory firm for “multiple EHR platforms and specialized healthcare technology.” Madden said that although health records would be a core focus of Evergreen, the company would “hopefully be bigger than that” and help providers with health care technology more broadly.

Beyond that, Madden declined to discuss the specifics of the new company.

The other senior partners in the venture include Jeff Leach, who has managed Epic installs for various health systems for the past decade; Rebecca Bottorff, a former executive at PPi, a Verona-based maker of software focused on long-term health care; and Aaron Friedman, who worked on Epic-related initiatives at Loma Linda University Health in the Los Angeles area. Friedman and Leach are former Epic employees.

Correction: Drew Madden is not a former Epic employee, as this article previously stated.

Erik Lorenzsonn is the Capital Times' tech and culture reporter. He joined the team in 2016, after having served as an online editor for Wisconsin Public Radio and having written for publications like The Progressive Magazine and The Poughkeepsie Journal.