Chris Walls was working as a limo driver when he hit 30, his self-imposed deadline for starting his own business. With a heat press and vinyl cutter for customizing shirts in his home office, he launched The Walls Company. He now also emblazons everything from sports and company logos to political messages on hats, jackets, decals for cars and windows, and buttons. Lots of buttons.
Last summer, when protests broke out in Madison following the police murder of George Floyd, Walls started customizing buttons and face masks with slogans like “Wisconsin for Black lives,” “Not today, Karen,” and “Power to the people.”
“Making the shirts and the buttons and stuff gave some people their voice, people that aren’t as loud as others,” Walls said.