Organizations sometimes try to get their members to adopt specific behaviors — like recycling, protecting natural resources, volunteering. But many organizations use outdated, ineffective approaches that are limited to providing information or raising awareness. Can we do better? In this session, Dr. Markus Brauer will present a toolkit of strategies that behavioral scientists and social marketers use to get people to change their behaviors. Come ready to learn and apply these strategies to your organization!


  • Occurred Thursday, October 24th, 2019 @ 12:00 pm – 1:00 pm


American Family DreamBank

821 E. Washington Ave.
Madison, WI 53703


American Family DreamBank