Johnson Creek Premium Outletstoday announced its Spring 2018 More Than Pink movement in support of Susan G. Komen and the fight against breast cancer. As part of its pledge to donate at least $1 million each year in 2017 and 2018, more than 170 participating Premium Outlets®, Simon Malls® and The Mills® nationwide will once again be participating in a range of fundraising activities during the months of April and May.






“We are thrilled to launch our Spring 2018 More Than Pink initiatives and have been overwhelmed by the ongoing positive support this movement has garnered with our shoppers, retailers and employees to support Susan G. Komen in its tireless efforts to reduce breast cancer deaths,” said Enna Allen, Simon’s Vice President of Brand Management. 






From April 14 to May 20, visitors to Johnson Creek Premium Outlets will be able to participate in a variety of programs to help support Susan G. Komen. Planned initiatives include:






Discount Card Program: In exchange for a $10 donation to Susan G. Komen, shoppers will receive a Discount Pass, providing 25 percent off one item at participating retailers. All Discount Pass donations go to Susan G. Komen. The Discount Pass can be purchased at the Management Office from 10 a.m. to 5 p.m. or at Talbots Outlet, Kitchen Collection and Lang Outlet during regular business hours.






Susan G. Komen® Visa® Simon Giftcard®: Customers can purchase a More Than Pink Visa Giftcard at the Visitor’s Center. Simon will donate $1 for each More Than Pink Giftcard sold to Susan G. Komen. The giftcard is available for purchase year-round.






Race for the Cure®: Race for The Cure® events will take place across the U.S. with local Simon teams participating to support the local Susan G. Komen Affiliates. Simon encourages shoppers to join in by locating and registering for an event near them by visiting







  • Starting Saturday, April 14th, 2018, repeated every day until Sunday, May 20, 2018 — all day


Johnson Creek Premium Outlets

575 Linmar Ln
Johnson Creek, WI 63038


J. Kudlacz