Starting Up features new area companies trying to bring their big ideas to the world.
Starting Up: SimpleMachines Inc. is ready to launch a new type of computer chip that its founder said is faster and more powerful than currently available chips while using less electricity.
Starting Up: Otologic Technologies wants to use recordings during ear exams to enhance images inside the ear and compare them to a database of known ear abnormalities to make the diagnostic process more accurate.
Starting Up: Madison-based SciArt Software in 2018 began licensing software with technology developed at UW-Madison that better helps engineers design lightweight but durable parts for machines.
"You watch Netflix on demand, use Spotify on demand, right?" AirDeck's founder said. "But yet people want you to show up to live webinars and demonstrations, and that's not the world we live in anymore."
With fun, colorful patterns and tongue-in-cheek inspirational messaging, Verona-based athletic-wear startup WodBottom makes clothing for women…
The online platform helps businesses test out products, advertisements or programs online to get feedback from consumers — research that had largely been done with in-person interviews or focus groups.
Starting Up: Kilter Rewards is looking to get more users onto its platform where friends, family and colleagues can track and compare their fitness activities in earn rewards for themselves as well as their favorite charities.
GrocerKey develops software that lets shoppers select items from home on an app or computer which are then packaged for pickup or delivery.
The core use of Holos' technology isn't that different whether its used by a grade schooler or an airman.
Faux leather, latex paints, adhesives, no-chip nail polish — all of these and more are made with a key ingredient that’s made from petroleum a…
Goods Unite Us, founded in Madison in 2017, allows consumers to search through thousands of brands and see about how much money those brands funnel into politics.
Steady Shot is just a small piece of clear plastic, but when attached to an insulin injection pen, inventor Shawn Michels says it can make inj…
Students at two northern Illinois high schools will be the first to test an app developed by a Beloit-based company aimed at helping users track volunteer hours and even encourage users to volunteer more.
Plumb is now looking at federal Food and Drug Administration approval for a drug delivery method that will help humans battling opioid addiction.
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Using data gathered by Madison-based Goods Unite Us, a fund traded on the public stock market will help Democrats invest in companies that support their political values.
Some of the newest startups in the Midwest had a chance to pitch their companies in 90 seconds — about the time it could take to ride an elevator — to a panel of seasoned venture capital investors.